Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Chevrolet is trying its level best to project itself as an integral part of India, as it is not doing well in the subcontinent. It is using all the tricks to push a feeling that Chevrolet is close to India. In their efforts, they are using terms such..
Chevrolet trying to color itself Indian Read More »
This nicely executed ad is surely meant to attract a lot of attention. However, I am sure no one would dare to stand by this dangerously catchy AIDS outdoor ad.
Via [Adrants]
Ad asks, are you HIV positive? Read More »
At last the result is out. The occasion was Honda Fit Marketing Challenge. Students from University of Pittsburgh’s business administration have won it by defeating 17 other schools. Honda had asked the students from these universities to develop an ad.
University of Pittsburgh students win national ad contest for Honda Read More »
Mercedes is kicking off a new integrated ad campaign to mark the introduction of new generation E-class under the campaign’s worldwide ad slogan ‘E class experience.’ The campaign includes marketing mixes like websites, road shows and events, charity…
New ad campaign for Mercedes E class Read More »
As advertisers are moving increasingly to the web, the U.S. Internet advertising has registered a growth of 38 percent and clocked a record $3.9 billion in the first quarter. The study, conducted jointly by The Interactive Advertising Bureau (IAB) and…
US internet advertising up 38% in Q1 Read More »
For an optional content pack, car major Cadilac is sponsoring Xbox Live game Project Racing 3. Gamers who will download the add-on stuff will have the opportunity to drive Cadillac’s high performance V-series vehicles in the gamespace. What’s more,…
Cadilac Elite Campaign on Xbox Live Read More »
Either you have it in you or not.
I personally feel that writing creative and result oriented ad copy cannot be learnt in business schools. Yes, students will study some guidelines, some copybook rules, what they should remember and what not, but…
How to write better ad copy Read More »
Sir Martin Sorrell, CEO of UK advertising giant WPP Group PLC, believes that the internet will fail to totally wash out the importance of traditional advertising media like newspapers, televisions and outdoors. In an article he wrote for the Times, he…
Martin Sorrell plays down internet ad threat Read More »
More knell to the already struggling newspaper industry. This oh-so-real ad, so impressively has used its platform that you can’t help but notice and ponder over it for sometime. You are bound to say, it’s so cruel of them. Thanks Laura Roque for the…
Newspapers pollute Read More »
After Beijing’s ‘politeness’ campaign Shanghai is following suit with a new advertising campaign against a new social evil called Jaywalking. The city already has given training to police, media officials and other non-governmental groups about how…
Shanghai’s anti-jaywalking campaign Read More »