Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
The Washington Post has showed concern over overuse of prescription drug advertisement. The Post writes about a recent GlaxoSmithKline ad for Requip, a FDA approved medication to treat restless legs syndrome. The ad used words like, ‘it’s frustrating’…
Ad leads to misuse of prescription drugs Read More »
It seems advertisers are more comfortable with traditional web channels only. After conducting a survey on 253 interactive marketers, Forrester Research has found that marketers are reluctant to shift to new media like social networks and video games and.
Survey: Online advertisers not keen on new media Read More »
Global advertising firm GroupM in its latest report has stated that the internet by the end of this year would overtake national newspapers in Ireland and would become the third largest medium as per advertising spending.
In 2006, the firm predicts…
Internet spend on advertising to overtake print Read More »
After body parts and million-dollar website, a Dodge Avenger car waits advertisers mark on its body. The car is on sale (I mean, space of it) at eBay and any bidder over $1000 will get this.
While saying ‘No’ to any pornographic matters, the seller…
Advertise on Dodge Avenger Read More »
In a bid to offer to new opportunities to advertisers, the cable outfit Yes Network, which telecasts Yankee games has introduced an one and half a minute of ad spot at the end of the fifth inning.
The content break can be served as a platform for…
Yes Network’s 90 second slot lapped up by advertisers Read More »
The Stanford Group of companies in its new advertising campaign will feature Caribbean Jaycees Queen, Princess Best. The campaign kick starts during Antigua Carnival 2006. The Stanford Group of companies is the gold sponsor of the event. Photo shoots are.
Jaycees queen will feature in Stanford ads Read More »
Now everyone is selling web space for ad dollars…sorry pounds, euros whatever. Snobbish BBC is also no exception. BBC will now allow ads on its site, which would be visible outside UK. Latest Nielsen//NetRatings report has stated that BBC last month..
BBC to sell its web ad space Read More »
Watch and respond to the ads that appear on your mobile phone. In return, get free calls from Virgin Mobile. That is the latest proposition from the company, which has a user base of mostly teenagers and 20 somethings. In desperate attempts to expand…
Ad-subsidized calls from Virgin Mobile Read More »
According to last week’s Nielsen Net Ratings on internet usage, Google captures more than 50% of the market share. Worrisome news not only for it’s closest competitors like Microsoft and Yahoo, but for many internet service providers also, who equally..
MS, Yahoo and ISPs, all feel threatened with Google growth Read More »
An outdoor ad for Collingwood brothel has successfully pissed the resident off. They have complained about the ad (pic. above) to Advertising Standards Bureau which includes comments like, ‘was blatantly sexual and crass,’ ‘disgraceful and…
Brothel ad is subtle, complaints dejected Read More »