Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Want to be famous instantly ? Then post your live video at YouTube.com.
Last Tuesday a 17 year old uploaded “Breakup, a 75-second clip produced herself on YouTube . Within a span of 3 days it already has more than 155,000 times and more than 800…
New Advertising Channel Read More »
Researchers from the university of Harvard and Michigan discovered what could signal the end of advertisements. They have concluded that people are not really convinced by those endless commercials seen on TV, Radio and websites.
By using the first…
The End Of Advertising ? Read More »
According to CNET News.com the Independent Television Commission in Britain recently banned Apple’s ‘world fastest computer’ Apple PowerMac G5 campaign. After 8 similar complaints from consumers the organization has decided to take the called for…
Apple’s PowerMac G5 Not So Fast After All Read More »
Well, I believe it’s not entirely true. There are some, for whom corporate brochure is a must a read, 😉
1. The entire corporate communication team, from the editor to the proof reader.
2. The in-house apprentice or trainee copywriter who wanted to…
Why Seth Godin is wrong on corporate brochures ;) Read More »
If you always wanted to write for an international magazine here’s your chance to leave your cushy job and apply for the exploratory journalistic life you always wanted. And what’s more you can also be the next America’s icon via MTV.
Rolling…
MTV Rolling Stone reality series: Aspiring journalists be ready Read More »
Chinese communist party propaganda apparatus is again is on full swing. Someone please tell me how do to define good and evil. President Hu Jintao’s Do good and avoid evil and eight step program aphorisms are also making people confused in his own…
Do good, avoid evil, blindly follow Hu Jintao’s eight step program Read More »
The bottom-line–Powerade commercial will continue to run during the NCAA tournament. And no one has actually seen the ‘modified’ version of the Powerade ad. Will Coke official first take permission from Pepsi whether or not to air the ad?
Pepsi…
Mature Pepsi & Coke settle down over Powerade fiasco Read More »
The survey conducted by Association of National Advertisers in conjunction with Forrester Research finds out that almost four in five marketers believe that advertising in television has become less effective than two years ago. A whopping 70% of the…
Advertisers feel TV commercials are less affective Read More »
When everyone was fed up and tired of Sony PSP’s street wall campaign (no doubt t gave them a whole lot of promotion over Internet and TV shows, and it well passed the limitations of local walls) you have Adidas arrived in Germany with…
Adidas adicolor-ad with example Read More »
After Focus Media’s 100% acquisition of Dotad Media Holdings its China Mobile and Feituo Wuxian Technology Company plan to start the largest mobile phone based advertising service for the domestic market. The forms include SMS, MMS, IVR and plethora of…
China Mobile teams up with Feituo Wuxian to create Largest Mobile Phone Ad Platform Read More »