Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Print media has perhaps never faced such a dwindling readership. The impact is lessening day by day forget circulation. The average time spent on newspapers is on all time low and new media is flourishing like there is no tomorrow. Worried Newspaper…
Newspapers group advertise for their existence Read More »
OK. I have a question here. We believe in brand and their values. At least some we do and some don’t. Though we know by our heart that most of the times they are nothing but aggregators and doing nothing but sourcing the stuff from their partners. We…
Branded companies unbranded promotion under spyware practice Read More »
HBO garnered some good success from this innovative clutter breaking advertising. They are pop up ads, no. not over Internet, that is oh-so-predictable, in fact the creative for “The Sopranos” appeared on magazines with a pop up insert. And doesn’t…
HBO’s The Sopranos bada bing is a winner Read More »
Hmm…measuring advertising effectiveness is a niche and specialized task and what advertisers punch in essentially in their advertisement is a real critical issue. It’s not necessary tomtom like you and me can find the meaning of it with a naked eye…
Can power of advertising be restricted by confining it in school boundary? Read More »
Exit of former partners David White, Jonathan Helfman and Scott Sugiuchi of ‘Eisner Underground’ from the firm has brought naissance of a new advertising agency, Exit10.
Due to the restructuring at their former employer, which eliminated Eisner…
Tradition Followed: New Ad agency by Trio Read More »
Due to extreme interest of the community about Metro’s plans, the agency is all set with its new Communication, Education and Awareness Plan predominantly for the University line as there seems to be a lot of misinformation and a lot of fear among…
Metro’s new campaign engrossed with Publicity Tactics Read More »
Every TV network today is full of ads that are aired at least 5 -10 times in a row during one program. But this one ad of the job portal nakuri.com in India has created ripples in India as it has entered into the tag of first company that has been sued..
11 year old sues Nakuri.com for Defamation Read More »
Google is eyeing healthcare market too. Well, it just wants to woo advertisers and wants to give them more reasons to spend more.
Garett Rogers wonders if it is an advertising effort why does Google hire someone like Adam Bosworth, former VP,…
Google Healthcare: Advertising revenue later Read More »
There’s no denying the fact that online as a media is more interactive than television. So, if you want to see more of a particular ad or wants to simply skip one that’s really making ass out of you, you have one answer with you, online ads. Dorian…
Can viral ad take on TV? Read More »
More and more advertisers are increasingly looking to create new opportunities for women over Internet. The size of the market is as huge as $5 trillion (according to the purchasing power, observes Just Ask a Woman, a women specific market research…
Marketers targeting female web surfers Read More »