Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
We all have a wishful thinking of better web browsing through our mobile phones. But be it lengthy text menus, clumsy browsers or endless download time net browsing only give you a feeling of something extremely unfriendly and very critical. But the…
Cell phone browsing made easier by Google Read More »
Be it the stock market or the consumer mind map in most of the segments companies do not compete with each others but with brands and perceptions, differentiation and positioning. A brand is a top notch unaided recall world brand only when it enjoys…
Rejected Google Holiday logos…wonderful Read More »
Wynton Marsalis iPod + iTunes television commercial ad watch it here.
In Apple’s new ipod commercial ‘sparks’ Wynton Marsalis, the great American trumpeter and composer is the new star. So, if you are an Apple loyal you have two wonderful brand new.
New iPod+ iTune sparks with Wynton Marsalis Read More »
Ford is again in trouble center with its gay advertising policy. (see my earlier post on Gay commercial postponed, Ford all clean and Ford can’t afford to ignore Gays and Lesbians).This time strengthening the stand of American Family Association dozens..
Gay advertising? Stop. Christian Group to Ford Read More »
What’s an Intel chip doing in a Mac? A whole lot more than it’s ever done in a PC. That’s the one which got up there. Though there remained a lot which didn’t make the cut. Jeff Smykil posted all those amazing fascinating slogans (who I am sure…
Apple’s new Intel slogan and those that didn’t made it Read More »
We don’t need the language. The message is universal. Wanna cruise along temptation island. Take care. Take very good care instead. Aids is beautiful and dangerous. Protect yourself this summer. And always.
Image [adhunt]
AIDS is not vernacular Read More »
Now it seems everybody will onto it. Latest in the arena is Engage in game advertising which launched its first in-game campaign for Subway Restaurant. (image enclosed). Engage will be engaged in attracting eye balls of ever elusive 18-34 year old…
Engage the newest in game advertising name Read More »
Laguna Beach reality stars of MTV (Chris Thilk calls them spoiled, amoral and bitchy, a bunch of rich kids) are to model for Bongo in its spring ad campaign 2006. The ads are slated to release in magazines like Seventeen, Teen Vogue and Us Weekly in…
Laguna Beach gang parties even during making of Bongo Spring 2006 ad campaign Read More »
It’s called the show business for no reasons. Now Angelina Jolie takes out four classified ads in local Los Angeles Newspaper to officially petition boyfriend Brad Pitt to become the legal father of her adopted children Zahara and Maddox.
The…
Angelina Jolie talks to Brad Pitt via The Daily Commerce Read More »
Wendy’s TV commercial which says Do Wendy’s and for 99 cents, do what tastes right is scheduled to appear till early February doing rounds since last week of December. McCann Erickson’s creation these commercials humorously show consumers interacting…
Do Wendy’s for 99 cents Read More »