For small and medium scale businesses logos do not carry lot of importance. I am a bit confused reading the post. It says, clients are more on web these days, they will find you on internet and rarely do they visit your wonderful interiored office. Wont they pass you by your office either, wont they see your roadside outdoor hoardings, wont they at all find you in print also. Has all work become international? It seems domestic and local business are thing of past. Logos really have lost their power.
Aren’t we a bit early on our judgment? After all it’s the symbol which is actually (or more) as good as the company. No matter, whether its brick and mortar or hosted, how can one simply address it clients without an image. I agree, companies have to reinforce their business strategies to get noticed? But isn’t that a contemporary idea for ages?
Why logo is not important, five points here.
