RSS advertising is here and is clearly emerging as the next big thing in ‘Web 2.0’ environment. In the last couple of years RSS has been accepted as it is in the mainstream media (like Yahoo) and along with the availability of extremely user friendly downloadable RSS applications and news aggregators it has become every advertisers delight.
A Yahoo-Ipsos study on RSS technology has found that, not quite strangely though (considering the fact that its one of the newest of the new media) only 12% of users have heard of RSS while only 4% knowingly use the technology.
Another study conducted by eMarketer says that 9% of U.S. online users are familiar with the term RSS.
The most interesting outcome of the survey is 27% of the Internet users actually consume RSS syndicated content on their favorite personalized homepages (Yahoo, MSN) and they don’t know that actually they are using the technology.
