The success of a campaign mainly depends on the suitable approach taken for a brand, considering its features. It should also be clear, intelligent and should make sense to the target audience. This campaign is an example for a clear advertising concept.
This advertising campaign for Tide has been developed by Saatchi & Saatchi New York NY, USA.
The print campaign consists of ad which show checkmarks made on improbable surfaces, indicating the quality of the product.
CREDITS
Advertising Agency: Saatchi & Saatchi New York NY, USA
Creative Directors: Maru Kopelowicz, Michael Vaughan, Neil Levin
Art Director: Michael Vaughan
Copywriter: Neil Levin
Photographer: Mark Weiss
Via: Ads of the world
