Now that Blogging is more mainstream and has gone beyond the threshold of amateurishness and ramblings (though some teething problems remain) marketers have found it as the new tool (effective, low cost and at times with astonishing result) of new age marketing. They call it the 21st century publicity stunt. Small businesses and entrepreneurs (and some who love to sail with the trend) are ready to explore this medium. Big boys have noticed the trends already and like a true early adaptors who irrespective of their agenda, change with times integrated the new media in their strategy room.
Viral blogging is the newest form of web copywriting now. Be it online purchase, information request or a link, parts of communication plan, business copywriters now want to grab a good benefit out of the medium only.
Viral blogging, Clark, a consultant on the field, feels if implemented properly more than direct traffic, can place you on top search engines thanks to the importance they have given them.
Via [Press.Xtvworld]
