{"id":10525,"date":"2014-07-23T16:50:01","date_gmt":"2014-07-23T16:50:01","guid":{"rendered":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/digital-marketing\/?p=10525"},"modified":"2021-07-02T10:58:27","modified_gmt":"2021-07-02T10:58:27","slug":"finding-meaning-green-business","status":"publish","type":"post","link":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/finding-meaning-green-business","title":{"rendered":"Finding the meaning of green in your business"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

Some are green with envy, some rake in the pretty green and others are green with inexperience \u2013 but not enough businesses are going green to save the planet.<\/p>\n

It\u2019s understandable, really. While becoming environmentally friendly is helpful to a business\u2019s brand image and to cutting your carbon footprint, it can be an expensive change to implement.<\/p>\n

Yet, numerous bigger businesses have green policies of their own \u2013 superstore chain Tesco plan to cut their carbon emissions in half by 2020, while chemical company DuPont committed itself to a 65 per cent reduction in emissions in the past decade.<\/p>\n

Take a leaf out of their book. Although cutting down on carbon emissions might be pricey in the short term, it will unquestionably benefit your company in the long run.<\/p>\n

So, what do you need to do to get your business into eco-shape?<\/p>\n

\"green-01\"<\/a><\/p>\n

Turn on the gas <\/strong><\/p>\n

While renewable energy might be your first thought when it comes to eco-friendly businesses, it\u2019s yet to be rolled out on a wide enough basis to be of much use to the average SME. However, if your gas main is looking old and rusty, you can optimise it with a new gas connection.<\/p>\n

While it might not seem like much, new gas connections will actually lower your carbon footprint by giving you an optimised supply. You\u2019ll automatically use less power by virtue of your vastly improved connection.<\/p>\n

Your trash isn\u2019t trash<\/strong><\/p>

\n\"Dr<\/a>\n<\/div>\n\n

In this disposable culture we live in, it\u2019s easy to just chuck out anything that might seem past its use. But, especially if you\u2019re reducing your emissions, it\u2019s time for your business to relearn the true value of goods.<\/p>\n

For instance, you know that empty printer cartridge you\u2019re preparing to chuck in the bin? Simply refill it with ink to save yourself a load of cash<\/a> and even more waste. The same goes for printing paper on one side (just print two-sided) and your power usage (seriously, how difficult is it to turn the lights off before you leave your office?).<\/p>\n

When you know the worth of nothing, the waste just builds up. So, see how you can reuse or optimise for great value.<\/p>\n

\"\"<\/a><\/p>\n

Your trash is trash<\/strong><\/p>\n

Alright, that last screed about reuse isn\u2019t true for everything<\/em>. Sometimes, no matter how hard you try, reusing that filthy old paperclip or booting up that computer with the RAM capacity of a Spectrum ZX just isn\u2019t viable in a modern business.<\/p>\n

If that\u2019s the case, don\u2019t just bung your waste in a skip. Recycle your goods<\/a> to get your carbon footprint decreasing rapidly. The majority of councils in the UK have recycling programmes to help your business out. But if you can go one step further, then green won\u2019t just be the colour of Mother Nature \u2013 it\u2019ll be the colour of your business.<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Some are green with envy, some rake in the pretty green and others are green with inexperience \u2013 but not enough businesses are going green to save the planet. It\u2019s understandable, really. While becoming environmentally friendly is helpful to a […]<\/p>\n","protected":false},"author":1,"featured_media":10526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts\/10525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/comments?post=10525"}],"version-history":[{"count":0,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts\/10525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/media\/10526"}],"wp:attachment":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/media?parent=10525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/categories?post=10525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/tags?post=10525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}