{"id":25962,"date":"2006-04-28T03:03:31","date_gmt":"2006-04-28T03:03:31","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=9624"},"modified":"2020-05-15T09:03:15","modified_gmt":"2020-05-15T09:03:15","slug":"gps-the-latest-advertising-tool","status":"publish","type":"post","link":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/gps-the-latest-advertising-tool","title":{"rendered":"GPS, the latest advertising tool?"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"gps<\/p>\n

Dunkin’ Donuts, Cold Stone Creamery have started doing it. As more and more consumers are purchasing GPS device, (sale of unit volume has jumped by 152%) marketers have sniffed another opportunity to pass their message to consumers. Dunkin’ Donuts has been informing drivers about the nearest locations and throwing special promotional deals in between. <\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Quick service restaurant category will surely use the most of the device. If implemented properly and creatively, this can be a very important integrated marketing tool for them.
\nFor example, Dunkin’ Donuts has struck a deal with GPS manufacturer Tom Tom, whereas the users can download the logo of the brand so to identify the nearest store while on move. <\/p>\n

Surely very soon we are going to see a bandwagon effect of this. <\/p>\n

Via [AdJab] \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Dunkin’ Donuts, Cold Stone Creamery have started doing it. As more and more consumers are purchasing GPS device, (sale of unit volume has jumped by 152%) marketers have sniffed another opportunity to pass their message to consumers. Dunkin’ Donuts…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-25962","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts\/25962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/comments?post=25962"}],"version-history":[{"count":0,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts\/25962\/revisions"}],"wp:attachment":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/media?parent=25962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/categories?post=25962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/tags?post=25962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}