{"id":25989,"date":"2006-05-09T13:26:17","date_gmt":"2006-05-09T13:26:17","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=9539"},"modified":"2006-05-09T13:26:17","modified_gmt":"2006-05-09T13:26:17","slug":"bmw-ad-emphasizes-on-independence-and-creativity","status":"publish","type":"post","link":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/bmw-ad-emphasizes-on-independence-and-creativity","title":{"rendered":"BMW ad emphasizes on independence and creativity"},"content":{"rendered":"<div class=\"2f17534b324455992eaa29264273416e\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/contact\"><img decoding=\"async\" src=\"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Marketing.jpg\" alt=\"Dr Prem Digital Healthcare Marketing\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/bmw-logo.jpg\" alt=\"bmw logo\" title=\"bmw logo\" \/><\/p>\n<p>Six months after it bagged the high profile account, GSD&amp;M&#8217;s &#8216;Company of ideas&#8217; commercial for motor major BMW debuted on television and print. But don&#8217;t expect to see glitzy cars roaming on windy streets like before; the agency has prepared an all text ad that is clearly bashing corporate convention and compromise. The German automaker is depicted as a company with free spirit, where innovation and creativity goes hand in hand, which can not be hushed up by bureaucracy.<\/p><div class=\"2f17534b324455992eaa29264273416e\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/contact\"><img decoding=\"async\" src=\"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Web-Development.jpg\" alt=\"Dr Prem Web Design and Development\"><\/a>\n<\/div>\n\n<p>So, don&#8217;t expect any glamorous convexed shot of the car. The ad shows gloomy offices where bosses are &#8216;idea killers&#8217; who shoot down creativity mercilessly. Cut, and then the ad shows brightly lit BMW plants in Germany. <\/p>\n<p>The ad focuses to the consumers who share the same attributes of BMW. an independent spirit, a drive to defy conservative wisdom and an admiration for a brand&#8217;s ability to offer both substance and style.  <\/p>\n<p>BMW is keeping its &#8220;the ultimate driving machine&#8221; tag line intact. <\/p>\n<p><a href=\"https:\/\/www.theautochannel.com\/news\/2006\/05\/08\/006092.html\" target=\"_blank\" rel=\"noopener\">Read<br \/>\n<\/a>    \t<\/p>\n<div class=\"2f17534b324455992eaa29264273416e\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/contact\"><img decoding=\"async\" src=\"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Social-Media-Marketing.jpg\" alt=\"Dr Prem Healthcare Social Media Marketing\"><\/a>\r\n\r\n\r\n\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Six months after it bagged the high profile account, GSD&amp;M&#8217;s &#8216;Company of ideas&#8217; commercial for motor major BMW debuted on television and print. But don&#8217;t expect to see glitzy cars roaming on windy streets like before; the agency has prepared an all&#8230;<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-25989","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts\/25989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/comments?post=25989"}],"version-history":[{"count":0,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts\/25989\/revisions"}],"wp:attachment":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/media?parent=25989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/categories?post=25989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/tags?post=25989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}