{"id":9628,"date":"2014-04-04T07:22:31","date_gmt":"2014-04-04T07:22:31","guid":{"rendered":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/?p=9628"},"modified":"2020-08-05T07:59:04","modified_gmt":"2020-08-05T07:59:04","slug":"nasties-creating-eco-friendly-brand","status":"publish","type":"post","link":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/nasties-creating-eco-friendly-brand","title":{"rendered":"No Nasties, creating an eco-friendly brand"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

If you could purchase a superior quality t-shirt that is perhaps better than that high-end brands, then you would instantly buy it!\u00a0 Yes, that was no \u2018No Nasties\u2019 started out as a young start-up that supported organic cotton farmers and caught the imagination of the people of India.\u00a0 The founder of No Nasties, Apurva Kothari made his t-shirt so appealing that it was evidently created a brand that has made people more aware about organic cotton.\u00a0 The awareness has spread and now this start-up is selling tree though its website.\u00a0 The dyes used are organic and so is the garment label which is made out of recycled paper.\u2019<\/span><\/p>\n

<\/p>\n

\"452241683\"<\/p>\n

Apurva Kothari, a computer engineer by profession, spent 15 years of his career in leading companies.\u00a0 However, what drew him back to India was when he came across an article regarding farmer suicides.\u00a0 He spent five years researching on the reasons and peripherals and then started No Nasties to create the awareness for organic farming and products for the Indian consumers, which had its foundation in fair trade.<\/p>\n

The first year saw the start-up raking in revenues amounting to Rs. 12 lakhs and now the revenue is projected at a three-fold increase.\u00a0 The core team has also grown in numbers from 3 to 8 people and the company is now selling its t-shirts across the globe through their websites.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Kothari first started with Mumbai\u2019s organic farmers and from there they grew to other states.\u00a0 They started selling through 8-9 retail stores as well as through their website.<\/p>\n

\"174260308\"<\/p>\n

The social media has been very instrumental in getting them across to more customers.\u00a0 Kothari has used Google ads and Facebook, but has not gone in for paid advertising nor has he gone on to promote his brand through the online retailing giants like Amazon and Flipkart.<\/p>\n

No Nasties has also not been actively trying to get noticed through press feeds, but has been covered by leading newspapers which has done the trick.\u00a0 Honesty and transparency is what has made the brand more credible as they share the supply chain with their competitors too.<\/p>\n

Kothari\u2019s advice to start-up companies with a purpose is to make sure that they are genuinely happy to be doing what they are doing.\u00a0 Start-ups consume a lot of time and effort and your personal life takes a back seat in the process.\u00a0 His calling came in manufacturing organic shirts and one fine day he left his blissful life in Sydney to chase his dreams!<\/p>\n

Summary:<\/b><\/p>\n

No Nasties is a brand that has succeeded by word of mouth and has a meticulous supply chain in place to ensure that the products are organic along with fair treatment meted out to the farmers and workers.<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

If you could purchase a superior quality t-shirt that is perhaps better than that high-end brands, then you would instantly buy it!\u00a0 Yes, that was no \u2018No Nasties\u2019 started out as a young start-up that supported organic cotton farmers and […]<\/p>\n","protected":false},"author":1,"featured_media":10402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[247],"tags":[347,471,585,611,33,650,722,958,1111,46],"class_list":["post-9628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-guide","tag-brands","tag-cotton","tag-evidently","tag-farmers","tag-featured","tag-garment","tag-imagination","tag-organic","tag-revenue","tag-top"],"_links":{"self":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts\/9628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/comments?post=9628"}],"version-history":[{"count":0,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/posts\/9628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/media\/10402"}],"wp:attachment":[{"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/media?parent=9628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/categories?post=9628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg-httpsdrpremcom-staging.kinsta.cloud\/ai-marketing\/wp-json\/wp\/v2\/tags?post=9628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}