Yahoo search marketing in response to some ugly looking legal battle which in any way is not generating any positive promotion for the company is all set to ban Trademark Keyword ad policy and will change editorial guidelines in regard to usage of specific keywords that may contain trademark material. So from now onwards Yahoo will no longer allow companies to purchase ads linked to the trademarks of their competitors. Informs searchenginewatch.
Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner’s products or services in comparison to the competitive products and services that were offered or promoted on the advertiser’s site.
In order to more easily deliver quality user experiences when users search on terms that are trademarks, Yahoo! Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks.
