Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
After creating a big hullabaloo on New Year’s Eve at New York Times Square, AT&T initiates a new global advertising campaign, which will appear in more than 14 countries around the world. The campaign will tout its global enterprise capabilities and…
AT&T’s new global ad campaign worth $8.5 billion Read More »
An amazing concept on human touch. A little bit too much though but nice execution of the idea. And ‘too much’ of it in the ad I am sure will let the consumer remember about it even after the ad is long over. I don’t know which agency has created the…
‘Human Touch’ Toyota ad Read More »
Arnold Worldwide has launched an advertising campaign for The American Legacy Foundation. The Truth anti smoking campaign will take on the questionable marketing tactics that the tobacco industries undertake in so many ways across all the media.
Arnold.
Anti-smoking campaign from Arnold Read More »
In its new ad campaign Continental Tire highlights the brand’s original equipment and replacement market position. The spokesperson says the main theme of the campaign is to illustrate large tire tread patterns that look like fingerprints. The…
Continental’s new ad campaign Read More »
An awesome delicious dream I suppose can’t be bigger than this. This amazingly large chocolate billboard, I am sure will turn all young turks’ heads anyway. It will surely give their dream of building an entire world of only chocolate and chocolate…
Giant Cadbury bar billboard Read More »
An Arbitron estimate states that supposedly more than 27 million Americans have listened to a podcast. Podcasting gives the marketer a fabulous opportunity to get their message across in this extremely fragmented media landscape. However, there also lies.
How to: Launch a successful podcast advertising campaign Read More »
Microsoft is believed to be making an offer for a company that serves ads for wireless websites and cell phones. Third Screen Media is a software and services firm, which has clients like USA Today, Dunkin’ Donuts, Master Card, MSN and the Weather…
Microsoft buying an mobile ad vendor? Read More »
To challenge the dominance of Google, Yahoo and eBay have formed a partnership for online search and advertising. Under this partnership, Yahoo will exclusively provide eBay graphical ads and will promote eBay’s PayPal to its merchants and publishers….
eBay and Yahoo become partner on ads Read More »
Sensa e200 is a portable digital media player. In its new ad campaign, it makes good fun of iPod owners by calling them iSheep, iPuppets, iChimp, iFollow, iHerd etc. Good marketing innovation, knowing it fully that there always a demography exists…
Ad mocks iPod owners as iPuppets and iSheeps Read More »
The mineral water brand, which will spearhead an aggressive summer ad and marketing program is ready to spend £2m along with a smart and sleek tagline, ‘Nothing touches it.’ What it exactly means, if you have not got it right, nothing touches the
Buxton to spend £2mn to woo women users Read More »