Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Beware of those who want you to compromise. BMW wants you to say NO to compromises. After a number of ‘nationalism’ exercises done by all the carmakers, BMW now comes up with its ‘self sufficient’ and sovereign approach.
BMW in its ads takes pride..
BMW wants you to say No to compromises Read More »
The Royal Ottawa Hospital is all set to launch a brave, provocative ad campaign to raise awareness of the commonness of mental illness. To raise empathy, consciousness and mental support, the campaign in its first phase will break into the newspapers….
Hospital’s provocative ad aims to raise 10mn for a good cause Read More »
For the month long world cup schedule the premium ready-to-drink brand WKD will break its new advertising campaign on June 1. The new campaign will retain its five-year-old punch line, ‘Have you got a WKD side.’ The campaign targets men of 18-25…
World cup ad for WKD Read More »
Be it newspaper, magazine or Internet, polls conducted on these media and elsewhere are gung ho about Democrat Eliot Spitzer. However, the poll’s possible conclusion of naming him the next governor of New York don’t deter this attorney general from…
Eliot Spitzer begins ad campaign Read More »
This ad campaign is saying, ‘Carbon dioxide is not pollution but life’. It may seem strange, however, this slogan ‘Carbon dioxide – they call it pollution, we call it life’ has become the mantra of the Competitive Enterprise Institute (CEI), an oil…
Misleading climate change ad from CEI Read More »
Shares of Google Inc. gained considerably after the web search leader declared that it will begin streaming online video advertising. Google has extended its lead in the online search market for ninth months consecutively.
After scoring an intraday high.
Google shares up after video ad launch Read More »
Nivea, the brand that is available in more than 200 countries has launched a new global advertising campaign for its ranges of skin care products. The campaign will first hit Middle East region. The pop group ‘Asher Lane’ has exclusively created a song.
Ad Campaign from ‘unique’ Nivea Read More »
As already reported earlier, Google will start Pay-per-Click video ad product in coming days. It will be a collective measure with Adsense Network today. Advertisers will bid for placement and pay charge on every single click on the video. However,…
Google PPC video ads idea: yet to start but criticisms pour in Read More »
The quality of the news generally depends on the press releases. It is now easy to get the media attention these days. However, if the quality of the press release is not up to the mark, it will not get the proper media attention.
There are some silly..
Press Releases: Top 50 mistakes Read More »
This uniquely-draped bus, aka the ‘laundry has’ has nothing to do with a drycleaners business. This is an innovative publicity stunt for a sweepstake named “Spot the Bus”.
From May 15th to 26th, two medium-sized buses covered with clothes will…
Laundry bus publicizing sweepstake Read More »