Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Now similar to pay-per-click-text ad model, Google is ready to run video ads on websites. The internet search king with this move will be in direct competition with the television channels for a bigger chunk of ad spending. This new approach will…
Google introduces pay-per-click video ads Read More »
An outdoor advertising company, JCDecaux has announced that at the Cannes Film Festival it would unveil digital ink technology, latest technology to be used in the billboards. The billboards will feature plethora of full motion video ads as well as…
Billboards to show full motion video ad at Cannes Film Festival Read More »
After the ‘super success’ (or call it super publicity success) of MySpace, more and more entrepreneurs are trying to get a foothold on the ‘social networking’ territory. However, MySpace in one way tries to go ahead of them – it has the scale, and on…
MySpace now offering free magazine Read More »
A recent research study has found out that majority of gamers actually don’t mind in-game ads. In addition, the research findings have figures to prove it. I am not going deep into the numbers,but a vast majority of hardcore gamers (those who play more.
Gamers too busy to hate in-game advertising Read More »
To complement a television commercial launched in last March, Cars.com has launched an extensive online ad campaign. The campaign would be a blend of display and rich media unit set to appear on portals and auto and other lifestyle websites. It has,…
Cars.com $100mn ad campaign lands onwebsites Read More »
This one wonderfully captures the mood of the honeymooners in God’s own country, aka, Kerala. The set up is surreal, the environment is breathtaking and the copy is…wait a minute, ‘Sometimes it takes water to kindle a fire,’ is that the body copy on..
Kerala Monsoon and the Honeymoon couple Read More »
A 360i report finds out that branded ads will give marketers more value of money as compared to non branded ads. The difference is however, not eye staggering – while brand ads yield 9.30% conversion rate, non-branded ads also are not far behind, they do.
Brand ads give a better value for money Read More »
To develop a global online music presence, Nokia is looking out for an advertising agency. For last couple of years, the Finland based Cellphone giant has been aggressively working on its corporate branding and the management of successful consumer…
Music Branding: Nokia shopping for ad agency Read More »
The first TV commercial for Bryan Singer’s ‘Superman Returns’ appeared in probably the most appropriate way by popping up during the ‘Smallville’ commercial break. Since then the marketing and promotional activities are swinging higher.
My friend…
Superman Returns with more TV and web ad spots Read More »
The South Australian Government says it will launch a new investigation on how junk food advertising actually affects children’s health. Government health department is worried as obesity rates in South Australia has been increasing at an alarming rate…
Australia to re-examine junk food ads Read More »