Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Life does not always come at you in extreme close up. Fashion event designers however won’t agree with me, so a criss-cross close vs. long shot ‘Addict Ultra Shine 2’ campaign’s photograph emerges as the promotional piece. Christian Dior in such a…
The International Olympic Committee (IOC) for the London 2012 Summer Olympic Games needs 530 million pounds as sponsorship money. However, IOC has refused to receive any sponsorship money from any gambling organization. It also won’t allow any company to.
IOC won’t allow betting ads Read More »
Honda makes Impossible Dream possible. The campaign, Wieden+Kenendy creation has clinched coveted Grand Clio for the third consecutive year. That’s a record for an agency client combo. There are more than 19,000 entries from 40 countries, but the…
Honda gets third consecutive Clio for Impossible Dream Read More »
Vonage is using a good way to slice the crowd: Nerds and non nerds. To cast away the perceived ‘technology’ and ‘geek’ perception over the technology called VoIP (Voice over Internet Protocol) Vonage, the VoIP Network Company wants to address directly..
Selling to ‘Non-nerds’ Read More »
Don’t worry. Only few can. A recent survey reveals that just one in four among the important 12-34 year old demographic group can name the four major broadcast networks of US, ABC, NBC, CBS and Fox. Don’t know whether it was an aided or unaided recall..
Can you name all the major TV broadcasters? Read More »
To get a perfect grip of an ageing demography, the ‘next door’, ever-charming Diane Keaton has been signed on by L’Oreal for its age perfect line of facial creams and make up. With numerous age defying products available full of racks on every stores,..
Diane Keaton is the new spokesperson for L’Oreal Paris Read More »
Exercisetv, Comcast’s video on demand network dedicated to fitness, motivation and sports training has inked a second consecutive advertising deal with The Gatorade Company as its exclusive sponsor in the sports beverage and water categories. The brand…
Gatorade becomes exclusive VOD partner of Exercisetv Read More »
The Queensland Government’s anti smoking advertising showing young women looking at a reflection of themselves smoking twice, recently found itself mired in controversy. Another health advertising campaign from the state, a whistleblower doctor, is also..
Queensland Government defends controversial health advertising Read More »
If subway trains can be all wrapped in ads why not the part of its tunnels? After all, instead of black boring tunnels, commuters will have something to ponder on. That’s the new plan of MTA (Metropolitan Transport Authority), as the officials are…
Latest ad medium: subway walls Read More »
In-game advertising leader IGA Worldwide, the leading independent in-game advertising company has struck a deal with Atari’s next hyped PC game release, Test Drive Unlimited. IGA will place ads in the game.
The Hawaii set car and bike racing game…
IGA gets in-game ad rights to Atari’s next release Read More »