Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
The rumor about a new product from Apple seems to be true(not talking about red iPod, which is anyway almos out). The buzz of a new MacBook from Apple earlier found baseless but there are strong signs that a new MacBook is on the offing.
Apple has…
Rumored MacBook ad accidentally posted on Apple site Read More »
Community website MySpace, News Corp’s latest acquire will begin selling episodes of Fox’s ’24’ online from next week. In line with Yahoo and Sony’s iTunes, Rupert Murdoch’s MySpace is looking for avenues to transform the service into more profitable…
MySpace to sell sponsored episodes of 24 Read More »
Derek Young is 12 years old, a swimmer, is born with hydrocephalus, a disease where excess fluid stores in the brain. But now courtesy to Children Hospital of Orange County (CHOC) Derek Young can go back to its passion, swimming, without worrying about.
Diseased twelve year swimmer gets a new life, celebrates via ad Read More »
A federal government report says that approximately 48 million motorists, mostly young man living in rural areas do not wear safety belts. However, after a decade long campaign, from mere 61 percent seat belt use by front seat occupants now stand at 82.
Seat belt ad campaign gears up Read More »
The basic idea is to relight the love affair with Volkswagen. Yes, it’s all about Rabbit. Some may love it, people hate it too. And probably the brain behind the campaign, Alex Bogusky, chief creative officer of Crispin Porter+ Bogusky really wanted…
Can Volkswagen’s Rabbit run in U.S again? Read More »
The Advertising Standard Authority upheld 17 complaints that Toyota RAV4 advert received from New Zealanders and has declared that the RAV4 ad is offensive and malicious in nature.
In the commercial, a car key becomes a battle of the sexes where a…
Toyota RAVA4 ad parked permanently by ASA Read More »
The shameless Marmite is back. A £3m advertising campaign (from DDB London) retains its unique promotional taste. It is meant for all the haters of Marmite. ‘When love turns into hate,’ the new campaign is an extension of DDB’s earlier long runnin
Angry breastfeeding baby stars in the the new Marmite viral ad campaign Read More »
Perhaps, for the first time in the history of watch industry, a man has been chosen to a stunning line of women watches. Meyer executives feel that Wael Kfoury, the superstar ‘romantic’ Lebanese singer, would be appealing to Arab women who suposedly…
Man becomes brand ambassador for a line of watches for women Read More »
I have earlier reported about Mariah Carey, arguably the ‘world’s top selling female artist’ who was signed on by Pepsi. Now, the lady is ready with her ring tones. An exclusive two-dozen created for Pepsi Cool Tune and Motorola is out of the Mariah…
Mariah ringtones from Pepsi-Motorola Read More »
The New York Times has promoted Virginia P French to group vice president, up from national advertising. Ms. French, 52, has been taking care of newspaper’s national sales offices since 2000. She has also successfully led the arts and entertainment group.
Reshuffle at New York Times ad department Read More »