Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
The Chrysler Group in conjunction with DirecTV under Advertising Development Partner Program (ADPP) has unveiled its second interactive advertising campaign. The all new four interactive commercials will promote Dodge’s latest 2007 Caliber.
Customers.
Dodge and DirecTV launch interactive ad campaign for 2007 Caliber Read More »
In a re-branding attempt on its Eli Lily decides to feature unidentified ordinary people in workday settings in its ads. The pharmaceutical company wants to focus on patients through its drugs which would provide better patient outcome. One of the ads..
Eli Lily to show more real people in ad Read More »
Engage In-Game advertising has inked a deal with Greystripe at the ongoing E3 2006 event. Under the agreement, Engage In-Game Advertising, an in game advertising media firm will incorporate the use of Greystripe’s AdWRAP, the first mobile in-game…
Engage In-Game Advertising in Strategic Partnership with Greystripe Read More »
In a bid to polish citizen behavior ahead of 2008 Olympics, China is taking strong measures on illegal roadside advertisements.
Heavy penalties will be imposed on people who distribute leaflets, put up posters on lamp posts and street walls. On…
Advertising handouts banned in Beijing Read More »
Another agency mess up has come to broad light. Euro RSCG 4D, a leading integrated marketing communication company filed a law suit in the Supreme Court of America against its own former CEO Charles Tarzian.
EURO RSCG 4D in its complaint said the…
EURO RSCG sues former CEO for stealing business Read More »
Television recording technology company TiVo is about to launch an on-demand advertising product that would offer content to customers via the ‘Now Playing’ section. This new search product from TiVo will apparently bring targeted advertising to TV….
On demand ad from TiVo Read More »
During the dot com boom form big to overnight grown, all internet entrepreneurs tried to earn profit by selling online advertisements. A few survived, most sank without a trace. And now, again, from the biggest to the tiniest, all are eying again, no,…
This ad sense boom seems stand on strong foothold Read More »
Six months after it bagged the high profile account, GSD&M’s ‘Company of ideas’ commercial for motor major BMW debuted on television and print. But don’t expect to see glitzy cars roaming on windy streets like before; the agency has prepared an all…
BMW ad emphasizes on independence and creativity Read More »
We all remember last year’s ‘Welcome Chang3,’ which was flashed all around Los Angeles Convention Center (LACC)and inside bus shelters (and also inside game journo’s hotel room, to be specific stickers of it on the screen of television sets).
After..
Sony launches Play Beyond ad campaign at E3 Read More »
U.S. internet group Yahoo is all set to upgrade its Web search advertising system. The Project Panama will look and feel all the same like before. Only users will find the text ads next to the main search results. Yahoo claims it will be an interesting…
Yahoo to release new search advertising platform Read More »