Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Whole Food now wants to be known for: low prices. The organic food emporium wants to straighten up the perception that, Whole Food is costlier than its competitor. It seems the competition is lurking large on it as more regional supermarkets are…
Whole Food no more premium, but low-priced now Read More »
After reaping good result from the ‘Then and Now’ campaign, aired during 2006 Winter Olympic, long financially troubled GM wants a turn around with a sequel. This new 60 second, ‘Same company, new tune,’ (that’s the tagline) GM commercial will feature..
Same company, new tune, GM embracing slices of American pop culture Read More »
Another example when sex did not sell as hot cakes. After its controversial cat fighting lesbian women failed to attract shoppers, French Connection despite creating some hullabaloo failed to enliven its poor luck in the stock market. The sixth profit.
Fcuk Lesbian Kiss ad failed to lure shoppers Read More »
American College of Obstetricians and Gynecologists (ACOG) has declared a new national campaign, ‘Ask Me’ that encourages women to get an advanced prescription for the ‘morning after pill’ so that in case of unprotected sex it can be available later….
Campaign to avoid unwanted pregnancy by using morning after pill Read More »
A public service ad highlights Utah’s ‘safe heaven law’ targeted towards young women who have an unwanted birth. ‘No Police, No Questions,’ the tagline in the advertising campaign lets the birth parents know about Utah’s ‘safe heaven law’ under which…
Ad: Unwanted new born can be dropped off at Utah hospitals Read More »
New Zealand Aids Foundation (NZAF) ‘Horny as campaign’ finds itself into controversy after Whitcoulls has pulled down the issues from the shelves. The magazine spokesperson Warren Hunter says the ad is pornographic in nature and they are expecting a…
New Zealand Gay condom ad for AIDS fuels controversy Read More »
After celebrities like Naomi Campbell, Cindy Crawford, Kermit The Frog, Elton John, Elizabeth Hurley, Mischa Burton and Superman, the soccer superstar David Beckham will pose for ‘Got Milk’ ad. Annie Leibowitz (supposed to be a big name in the industry).
David Beckham to promote ‘Got Milk’ ad campaign? Read More »
If those rock bottom price on Mother’s Day bargains look too good to be true, think twice, as they are probably be. Since shoppers are looking for appealing presents on Mother’s Day, Jewelers time their sales with two price advertising. These ads were…
Keep Mum’s day ad real Read More »
This is truly unique about Israel. A new study released by Amir Hetzroni the Jezreel Valley College has found out that, amazingly, only four percent of television commercials show sexual behavior on ad. And that too, on a hugely low tone. Believe it or..
Study: Sex does not sell in Israel Read More »
Grappled with increased expenses, the outdoor advertising agency, Lamar Advertising Co. delivered a poor show in the first quarter result. However, company gives a second quarter estimate that slightly beats the Wall Street expectations. Driven by…
Lamar Advertising 1Q profit falls, 2Q looks positive Read More »