Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
The controversial ad that was aired by several television, local radio stations and newspapers in Philippines hurted the sentiment of its citizens.
The ad was a part of US’s ‘Rewards for Justice’ program to fight global terrorism. It depicts images…
US’ Rewards for Justice ad campaign hurting Filipinos’sentiment Read More »
Take a look at the video below. It will give you an insight on how influential thew media can be on kids. it bring home one important issue again : Censor what your child should see.
Check it out
The thought provoking ‘ What are your kids learning?’ commercial from TLC Read More »
Basing on the success of last summer Sony’s BRAVIA and SXRD campaign which made Sony a leader in HDTV, the company is yet to undertake a massive ad campaign in 2007 to promote their products.
Sony will be utilizing ad media such as TV ads, live…
Sony to undertake massive ad campaign in 2007 Read More »
Check out this Wii commercial from Nintendo. It reminds me of The Matrix. But this one is really cute man. Very creative. I really like it. What about you?
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Nintendo’s wacky Wii Commercial Read More »
The OC star Mischa Barton plans to launch her own fashion line. But before launching the design stuff, this aspiring Hollywood actress like a seasoned entrepreneur first wants to gauge the market demand. She also wants her fashion line to be exclusive..
Mischa Barton to launch her own fashion brand Read More »
Following Goolge’s path Microsoft also wants big bucks from advertising. Chris Dobson, vice-president of sales and marketing at MSN’s international division feels here lays the biggest growth scope for the software giant. Mr. Gates it seems now more…
Microsoft, one foot in software and desperate one in advertising Read More »
A newspaper promotion for Tom Cruise’s latest flick, Mission Impossible III misfired when an arson squad from California thinking a news rack contained a bomb has blown up the rack.
The rack was fitted with a digital musical device on a coin machine….
Tom and the bomb: Mission Impossible III off to an explosive start Read More »
Christopher and Gregory DeSantis, the brother duo has created this ad for Apple iPhone Spec. It has such a mild and fresh approach, its wonderful. Apple stores in its iPhone spec, iSync, iTunes and a new innovative dashboard application by using the…
Apple iPhone Spec anti gravity ad Read More »
United Flight 93, the movie on 9/11 terrorist attack finds itself amid curious political controversy. Crooks and Liars noticed that the film’s advertising and promotion team has purchased bulk ad spots from many a blogs. And the common thing about all..
United Flight 93 ad campaign only on conservative political blogs Read More »
New look Basic Instinct 2 Sharon Stone (this is where she first sported this look in later part of 2005) is not surprised at all; in fact she burst out in laughter when the kilt guy…
Sharon Stone in William Lawson’s Scottish Instinct ad Read More »