Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
In an attempt to attract advertisers Apple is to introduce visual ads in the lower left corner of the iTunes library. Users instead of portable devices will only be able to listen to the podcasts from their computers. ESPN Radio, one of the content…
Apple iTunes to be ad supported…visually Read More »
A new Sydney University research has found out that though children and children are exercising more than 10 years ago, obesity levels are continuously rising. Australian marketers are now planning to put junk foods out of children sight with the…
Australia pushes for junk food ad bans Read More »
Sony Electronics plans to launch a year long ‘full court press’ ad campaign. According to Mike Fasulo, the chief marketing officer, the corporation is likely to spend ‘hundreds of millions’ of dollars for the campaign intended to run until March 2007….
Sony launches ad campaign for HDTV Read More »
When every inch of washrooms is conquered can manholes be far away? So, here we go straight on the street. Saatchi & Saatchi’s new guerilla marketing campaign for Folgers have turned some manholes of New York City into advertising medium. Wonder, how…
Coffee flavored New York gutters for you Read More »
Queensland’s Premier Peter Beattie is not very pleased about the idea of using an ill-famed killer Mark ‘Chopper’ Read to condemn rapist and abusive men in a privately funded community service ad. Though the intention was good, yet, the Premier…
Queensland’s Premier requests cancellation of killer Chopper’s eye-for-an-eye ads Read More »
Want to become a star? Its not difficult you see. The latest trend among advertising agencies these days is to use ordinary people like you and me in their commercials. Termed consumer-generated ads, it is hoped to facilitate the acceptability of a…
Consumer-generated ads : The latest trend in the advertising world Read More »
It seems the Japanese market related to ‘cool biz’products is about to get a record high again. After the biz campaign started which let the male office workers wear casual clothes, the product market started profiting and this year it will jump 63.5…
Japanese ‘Cool Biz’ Campaign sets a new record Read More »
Mitsubishi Motors North America (MMNA) launched a multi-media national advertising campaign yesterday to promote the new 2007 Eclipse Spyder launched last March. This time it is not only the car that is eye-catching. The company’s ad campaign which it.
Mitsubishi gets chic with 2007 Eclipse Spyder ads Read More »
Hey guys, this is the most creative ad I have laid my eyes on. It looks really good too. Sal Picataggio from University of Florida organized in his university campus a remake of the banned Xbox Flash Mob commercial. Focus on ‘The Man in the Orange Hat’…
Florida University students remake banned Xbox Flash Mob commercial Read More »
TV commercial is ruling the advertising world in US. According to the news survey conducted by Nielsen a huge 82 percent of Americans say television advertising is the most influential, newspaper which came second scored only 7 percent, radio 5…
TV commercials beat other ad mediums in US Read More »