Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
There are five adverts on TV and print in U.K. that received more than 3600 irritated complaints, according to the Advertising Standards Authority, UK. There were more than 26000 angry complaints lodged, a good 37% rise than previous year.
KFC has…
Ads that received largest no of complaints in 2005 Read More »
The who’s who like James Woods, Kathy Ireland, Justin Timberlake, Sterling Sharpe, Dennis Quaid, Carson Daly, Huey Lewis, George Lopez and Michael Bolton will promote Play Golf America, an initiative of PGA of America. The commercials are scheduled to..
A host of celebrities to promote Play Golf America Read More »
Fresh out from best of PR schools do not receive the ‘best’ from their schools. Are they really been underserved by their expensive education? I wonder what the syllabus content look like. When it was last updated? What interactions do they have with…
What they don’t teach you at PR school Read More »
People are tired of watching 30 second television adverts on video formats. It seems. So, going by the demand of the market, Chief executive of Metacafe, a video sharing site wants advertisers to make ads of 5 second duration. Because he strongly…
Five second ads are next in online advertising Read More »
Online advertising is roaring high. Last year online advertising set a new record when it has recorded a billing of $12.5 billion, a whopping jump of 30% than previous year. The industry is going good, but, may be it’s now time to look ahead and check…
Online ads ineffective without celebrities? Read More »
Nielsen//NetRatings in its latest study reports says that Google and Yahoo is expanding their market share and the duo’s growth rate is ostensibly outpacing the overall growth of search engine market for the past year. MSN is a distant third.
On the…
Clickthroughs: Yahoo is leading, Google follows Read More »
After Elizabeth Hurley the Superman got milk (where the handsome is sporting milk mustache, aha aha) ad is featuring Brandon Routh. The big screen’s new man of steel, Brandon Routh is also wearing the custom red, blue and gold superman jersey here. The.
It was started by Monoj Night Shyamalan. And now American Express comes up with Wes Anderson in the latest My Life, My Card television commercial. The ad has been directed by the man himself in the complete day light, I mean a complete contradiction…
Watch Wes Anderson and the banana in the new American Express ad Read More »
The United States Television industry to save the next generation from unwanted television content has asked the parents to take control of the situation. Recently Federal Communications Commission has lambasted broadcast television shows for its…
TV industry ad campaign wants parents to control shows children watch Read More »
MySpace’s atypical design lets user click extra number of pages each time he accesses the site. People believe with a superior interface MySpace, which displays more pages every month than anyother web portal except Yahoo, might get into his…
MySpace inflated page views sold at rock bottom rate Read More »