Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Fortitech Inc. has won Internet Advertising Competition (IAC) award for its campaign called, ‘The Ultimate Fortification Destination.’ The award is listed as, ‘The Best Food Industry Online Campaign.’ Fortietch ad was chosen over other corporate websites.
Fortitech wins the best food industry online campaign Read More »
After warning potential subscribers of Carphone Warehouse about the company’s chicken and egg situation, Tiscali is now ready to launch a new radio and television advertising campaign to promote its broadband service. The ads will go air from next…
Tiscali’s new broadband campaign focuses one low price every month Read More »
Saatchi & Saatchi UK has bought an unnamed four member pop girl band who can be ‘used’ by clients to promote their brands. Saatchi & Saatchi will give the band a new name, the song style and lyrics. Not only, that the agency will also decide what they..
Saatchi and Saatchi offers exclusive girl band to its clients — for promotions that is Read More »
This is not astonishing, that 75 of the most popular 100 searches in February involved trade marked brand names. But what is worrisome for most of the brand owners and managers is, a brand name specific search on the search engine does not necessarily…
Study: Keyword brand search on web stray to competitor’s site Read More »
Obesity is now a niche marketing scope for American marketers. So, there goes a custom vacation suit for obese people who find it embarrassed to be seen in swim suit. There are wide berths, baby seats, doorways specially made to accommodate much bigger.
Marketers catering to obese people in America Read More »
Nike launched Joy (Joga Bonito) campaign with Ronaldinho where the soccer superstar is shown as a child with his grown self. For 2006 World Cup that kicks off on June 9, Adidas and Nike are getting ready for the big fight of eye ball and recall. If you.
Nike spreads Joy with Ronaldinho Read More »
Unicast, the advertising arm of Viewpoint Corporation, the internet marketing and technology company has claimed that Honda and MSN have unveiled industry’s first ever click to full screen video ad. You can watch it here. If you wish to view the ad,…
Viewpoint powers First-click-to-full-screen ad for Honda Read More »
While going through BoingBoing, just spotted an awe-inspiring Grey ADvertising’s ad generating awareness regarding Child poverty, one of the critical problems in India
By the way, India is fast becoming a nation of compulsive shoppers. Ads such as…
Grey Advertising’s ad on Indian Poverty Read More »
Leaving high profile drug rehab behind Kate Moss is rising high. After reuniting with Calvin Klein the 32 year old has clinched reportedly, a $4.5 million year long deal with Nikon, the camera company.
The campaign features Kate Moss nearly nude,…
Nearly nude Kate Moss to Promote Nikon Coolpix S6 Model Read More »
Dutch Insurance company, Centraal Beheer Achmea has been ordered by a court in The Hague to stop airing its television commercial. The ad ahs parodied Netherlands Immigration Minister Rita Verdonk’s denial to grant Ivory Coast born football star Salomon..
Dutch court bans Kalou-Verdonk parody ad Read More »