Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Scottish rocker band Franz Ferdinand has turned down a $50 million offer to feature an advertising campaign as the band feels by doing so, it would compromise with its artistic integrity.
The offer came from the band’s one of U.S. record label. It…
To retain artistic integrity Franz Ferdinand says no to $50mn campaign Read More »
How you should use ad network so to drive in the best result for brand marketers?
Brand advertisers want more value of their resources now. So, to reach the increasingly fragmented and critical online audiences marketers don’t want to spare a single…
Five ad network positives Read More »
Media landscape is increasingly getting complicated. But when paying actors in commercials are concerned, ad industry still follows the aged 1950 made rules and guidelines. An actor who appears on a television commercial is paid every time the ad is on.
Actors royalties rising, ad firms hopes for an overhaul Read More »
Ford Motor Company’s Land Rover is launching a web destination as part of its integrated branded entertainment promotion, which will be called, ‘Go Beyond TV.’ Possibly this is the first automotive brand that delves into broadband video and user…
Land Rover launching Go Beyond TV Read More »
Not less than $3 million in tax money earmarked for preschool ads has disappeared. The commercials were part of a $23 million worth advertising campaign that began in last November.
Only two weeks ago Arnold Schwarzenegger replaced Rob Reiner, the…
Public money worth $2.8mn earmarked for school ad is missing Read More »
The controversy over Lara Croft and projection of her sensual image continues. Electronic Gaming Monthly in its April 2006 issue has published a two page spread. The ad is published in other magazines also and taking everyone by a new kind revelation…
Lara Croft bootylicious ad: Seeing is believing Read More »
Tourism Northern Territory has launched an AU$1.1 million dollar marketing campaign for World Heritage Kakadu National Park. The print ads will be published in the metropolitan newspapers of Australia and New Zealand. The television commercial will run.
Million dollar campaign to boost Kakadu tourism Read More »
Awesome, anyone after observing this ad would not be able to cap to applaud the advertiser and the ad.
This new ad campaign was created by a New York ad agency DeVito/Verdi for the Radio Advertising Bureau endorsing the radio as a exceedingly efficient.
New RAB campaign: Radio is still effective Read More »
A half page news paper ad published in ‘South Florida Sun-Sentinel’ shaped a whole lot of hubbub. The half page ad alerts residents that they will be less protected on Saturday night because 45 officers and four sergeants will be doing overtime so that…
Hip- Hop promoters shook up by FOP Ad Read More »
Volkswagen AG after a long haul of more than two decades is going to rebrand its Golf series by the name of VW rabbit in United States and Canada. VW has announced the vehicle at the New York International Auto Show. The car, however, is not completely.
VW brings back the Rabbit after two decades, drops the Golf nameplate Read More »