Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Clear Channel Radio, one of the important members of HD Digital Radio Alliance which was set up to support the HD initiative, has created a radio commercial titled, ‘Are you def yet?’ and has made the ad spots available to all the alliance member…
Clear Channel creates radio spot to promote HD radio Read More »
Fed up of the rampant ATM or cash machine misuse and theft, the Home Office in Britain will run a two week long advertising campaign across Greater London region. The campaign, ‘Keep it safe, keep it hidden,’ aims to prevent acquisitive theft crimes…
British Government launches anti-ATM theft ad campaign Read More »
Interpublic Group’s Campbell-Ewald has bagged the United States Mint account for one year and with two additional option years. The agency will develop integrated advertising and promotional campaign for coin collection products such as American Eagle…
Campbell-Ewald bags United States Mint Advertising account Read More »
Ita’s not as usual irritating. Rather I would say ita’s eye pleasing because it gives you a fresh new look. But I wonder, as these sheep graze in the field; how will the hotel brand communicate to its audience? I have an idea: leave them in a park at…
Gizmodo suggests new kind of pop-up Read More »
The full page print ad for Popetown which shows Jesus wearing a crown of thorns and enjoying MTV’s Popetown program, has annoyed the Christians in Germany. Earlier the advertisement was found ‘too controversial’ in Britain and people in New Zealand…
MTV mocks Jesus- Christian hurt Read More »
IGA Worldwide announces its multi year deal with SimBin. Under the agreement SimBin the in-game advertising giant, IGA will blend its Radical Technology into some of SimBin’s newest GTR and World Touring Car Championships (WTCC) based games. The…
Simbin signs up with IGA in-game advertising Read More »
This writer has disgustingly discovered that April issue of Maxim has total 188 pages and out of that 97.186 pages are splashed with advertisements. If you calculate it percentage wise, it’s a good unhealthy 52%, excluding the inside front and back…
Advertising and content go hand in hand now Read More »
Adnam’s Beer from the Coast campaign is all set to unveil new advertising commercials. The all new consumer campaign wants to reach to consumers and tries to bring back them into real beers (read, classic brands like Adnam) and real pubs.
Adnams to…
New ad campaign from Adnams Read More »
After Maxim mesh up Google this time partners with Sony to promote the upcoming movie, ‘The Da Vinci Code.’
Quoting from the site
Beginning on April 17th you will embark on a quest that requires skill, intellect, and perseverance. For 24 days,…
Google promotes Da Vinci Code, the film Read More »
TiVo and DVR may be getting all irate attractions from some part of the advertising community but we have to give TiVo its due credit, it certainly brings not-less-than-a-revolution in the traditional advertising industry.
We still remember 2001 Lexus..
Pick, choose and play your favorite TV commercial with TiVo Read More »