Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Chrysler Group’s main ad agency BBDO Detroit is getting rid of more local jobs. Michigan jobs will be shifting to the New York headquarters, which most recently has worked with the Detroit office so as create Chrysler’s offbeat.Company is of the view…
BBDO shunning local people out Read More »
Another Internet pop-up advertising company has been sued by New York’s attorney general condemning it for installing spiteful programs on personal computers with anybody’s knowledge and distributing ads through already installed spy-ware.
Eliot…
NY Attorney General sues one more pop-up ad firm Read More »
One Head & Shoulders commercial has breached advertising rules, as industry watchdog Advertising Standard Authority observed, by claiming that it could leave hair by one hundred percent dandruff free.
In another advert, Proctor & Gamble’s one of…
ASA says Head & Shoulders’ 100% flake ad is fake Read More »
Consumers are less likely to shun off regional advertising than advertising on mainstream media like television, national press, internet, radio and magazine. Newspaper Society’s this new finding may inspire media buyers to look out for nook and corners.
Consumers hate regional ads lesser than mass ads, says study Read More »
An ad subsidized news service for mobile phones, that’s what MSNBC will test among mobile phone users. The objective of the campaign? What else, to analyze the consumer psyche whether they are ready for it or not.
From internet surfing to video and…
MSNBC testing ad-led mobile news service Read More »
ESPN ABC sports team waits a major makeover. A new look advertising team will take place under Ed Erhardt, president of ESPN ABC Sports customer marketing and sales. In last January thirteen teams with four executives were formed where all executives…
ESPN reshuffling its AD team Read More »
A landlord does not want money from his tenant. Sex will do. And he is not alone. In Atlanta, an online ad offers a room in lieu of “sex and light office duty” and in Los Angeles a one room pool house welcomes someone (to a girl obviously) who is…
Pay rent as sex: New ad on Craiglist Read More »
What is Bellyvision. I must have sounded stupid because the answer is there on the word itself. Advertising message or logo on naked stomach or belly. If done right, vision is guaranteed, no doubt on that. And advertisers believe that even for…
Can Bellyvision be an ad medium? Read More »
A website discussion board has launched a unique campaign in favor of Brokeback Mountain. The campaign is called “2000 DVDs to libraries” and under this they will place the VCD of the debated movie in 2000 rural libraries in U.S and Canada. The…
They want to send Brokeback Mountain DVDs to 2000 rural libraries Read More »
Google has done some changes in its map advertising endeavor. It has modified the language in its Google Maps API Terms of Use document. Taking a shift from the previous version it has,
reserved the right to start feeding advertising into map images…
Google Maps API 2 rules changed Read More »