Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Buds ‘Always Worth It’ commercial which debuted during Super Bowl would now also be available on Anheuser-Busch subscribers’ cell phones and handhelds. St. Louis-based Beer Company through this new device wants to reach much coveted youth demographic….
‘Always Worth It’: Bud ads available on cell phones Read More »
Ryanair, the Ireland-based low cost airline is slapped by Government of Sweden as it used Swedish Prime Minister Minister Goran Persson and former Foreign Minister Laila Freivalds’ faces in one of their newspaper advertisements along with the caption -…
Swedish PM sues Ryanair Read More »
A study by Millward Brown Media Practice suggests that DVRs or Digital Video recorders through which viewers can skip ad as their wish are yet to elbow out television commercial from the game.
Surely the findings of the study will bring some relief for.
30-second TV ads are still in Read More »
Sheen of newspapers is losing everywhere. Now retail giant Wal Mart declares that spending on local newspaper ads does not make any sense. Wal Mart has taken the decision after ran some pre-test ads on several Midwestern newspapers. Earlier Wal Mart…
Result from local newspaper ad not satisfactory: Wal Mart Read More »
Quite out of the box, this one. Maxim Magazine to celebrate its 100th issue has created a huge replica of Desperate Housewife star Eva Longoria exclusively for Google Earth. Yes, you heard it right, the 75 by 100 foot billboard featuring the bikini…
Who plays smart with Eva Longoria; Google Earth or Maxim? Read More »
The super sexy Italian soccer player Fabio Cannavaro and Milan’s Gennaro Gattuso will take off their cloths for you. Hey, wait, there’s more, the duo will also be joined by Andrea Pirlo, Manuele Blasi and Gianluca Zambrotta. The five hunks together…
Football stars strip for Dolce & Gabbana Read More »
New York Times last Wednesday ran a Live In-banner infomercial ad on its website The first of its kind in New York Times website, the infomercial spot was bought by Cisco Systems. The vice president of the organization Ron Ricci, spoke to the audience…
Cisco streams live-in-banner infomercial from NYT.com Read More »
The product is going place without its most prominent proposition. Adsense, the clickable Google text-ads is making its appearance on a London Bus. Adsense without pay-per-click or per-thousand-ads-displayed activation. Why this weirdo promotion?
I…
Adsense on London Bus: A purposeful April fool joke? Read More »
Adweek has released an industry report on top 50 interactive agencies of the world. Being a novice in the industry I had some doubts on my mind, what is actually an interactive agency? Did a quick search and found this answer. Not much elaborative though.
Adweek’s list of top 50 advertising agencies Read More »
There is an unusual myth about Japanese advertising and all know that they are real weirdo some times, will simply knock you out with visuals and storyboard.
It’s not the only reason, though that stands them apart in ad shows and award ceremonies….
Top 20 Japanese TV commercials, watch it here Read More »