Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Intuit Inc. the provider of business and financial management solutions for SME businesses have filed a lawsuit in federal court against H&R Block alleging that the later has copied one of its television commercials the “No More Tax Stores” ad and…
Intuit sues H&R over lifting its TV ad Read More »
Is this a true paradigm shift? I wonder. Omega, the exclusive watch brand who earlier successfully (or not so?) roped in super celebrities like Nicole Kidman, Michael Schumacher, Ernie Els, Ian Thorpe, Cindy Crawford now still wants to rely on icons,…
Omega not to bank on extremely popular names any more Read More »
A teen party ad which recommends teens to dress “grown and sexy” for a party at Louisville Gardens irked patients as they felt it’s too risque for youngsters. The flier for the Spring Bling party also carried photos of scantily clad women. The ad it…
Spring Bling grown and sexy ad worries parents Read More »
There have always been questions over the focused power of mass advertising media like television and newspapers. They don’t come cheap either. And now when television is losing its space to cable and DVR, radio to satellite services and newspapers to..
New ad vehicle in retail: Shelf Space Read More »
Fidelity is using San Diego heavy metal Iron Butterfly’s 1968 number “In-A-Gadda-Da-Vida” for its upcoming TV commercial. The band’s drummer Ron Bushy believes the baby boomers all who have been listening to their songs in the past now really have…
Fidelity is banking on Iron Butterfly’s In-A-Gadda-Da-Vida Read More »
Foods from Spain now want UKites to taste its oranges. Bray Leino Bristol has created the adverts which will be released in print as well as radio and believe me or not, before making the ads the creative head for the agency Morgan Cummins actually…
Juicy Spanish Oranges eye UK market Read More »
An outdoor advertising campaign from Hythiam Inc. will don the funnyman Chris Farley who died in 1997 of a drug overdose. The ad will promote treatments for drug and alcohol addiction. The billboards along with the tagline “It wasn’t all his fault,”…
Chris Farley returns in outdoor ad for drug treatment Read More »
Though a little bit late (not something too much of innovation) someone is following Google like model as offline version. It’s Verizon, the New York Based telecom giant will follow result oriented advertising program in the printed good ol Yellow…
Static yellow page ad model from Verizon Read More »
The number of jobs being advertised on the job sites is increasing by leaps and bounds. And as different domain specific knowledge is rarely found amongst jobseekers and print and other offline job agencies do not come handy advertisers are ever more…
Internet experiencing record job recruitment high in Australia Read More »
Apple 1984 60-second commercial has now become a part of folklore. Advertising Age calls it, “the most powerful TV advertisement of the 1980s.” And it seems the appreciation is never ending.
Anyway, today I hit upon a page, quite accidentally…
30 years of Apple advertising: Down memory lane Read More »