Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
No matter whether you’re in Honolulu or Haiti, if you put your games online, you can watch it live from any corner of the globe. In a bid to test the power of its brand on the web NFL is leaving no stones unturned. That’s the multi multi million…
NFL wants $300 million for online rights Read More »
What makes you special? IBM the number two computer software maker is all set to offer its customers a rebate of $20 per seat. When everyone goes gaga over Google’s future (and monster) expansion plans Bill Gates himself said that he considered IBM to..
IBM makes a play for MS customers, rolls out $300 million ad campaign Read More »
“Welcome to the coke side of life” the Coca Cola ‘Parade’ ad which started airing from yesterday hopes to make its stuff more important (or relevant, it has also launched an apple infused juice, don’t know the percentage of soda though into it) to…
Coca Cola Parade ad to answer First Sales drop since 1985 Read More »
All balloons won’t look all the same anymore on Google Map. Now local advertisers and marketers can place their logos and other business information, photos, messages, phone numbers, business description on Google’s map based advertising. The logo…
Logo in Balloons: Google spices up local ads Read More »
The best part of vehicle advertising, I think, is its mobility in nature. Put it by the side of highway during morning hours, get immediate attention of the office goers (cash rich, impulsive, disloyal?), move it to by the school premises in the…
Professional or amateur: Vehicle advertising is a useful tool Read More »
Lawyers have filed a class action lawsuit in the United States against five leading US Suntan lotion makers. They allege that the companies have misguided their consumers in protecting skin from the destructive effects of the sun.
Lawyers also want..
US Suntan makers are sued for false claim in advertising Read More »
All the word knows that Japanese have those quirky ideas and sometimes they simply rock. This one is sweet, simple and awesome. No point in describing the ad, you can see it up there. The long shot of the guy with all the tea leave gatherers sets the…
Japanese commercial- a must watch Read More »
American Press Institute for the Newspaper Next project has selected six newspapers to
aid and use as “living laboratories to demonstrate the innovation potential that exists among newspaper companies,” said Stephen Gray, managing director of…
Six newspapers are chosen as Newspaper Next’s research ground Read More »
David Moody, director of strategy at the BBC was heard telling The Guardian that it was seeking to fund a website for non-UK surfers with online advertising as it has a whooping one billion page impressions every month from outside the UK. And recently.
BBC Seeks To Capitalise From Non-UK Viewers Read More »
Coors 2006 Advertising Campaign is getting fresher. With creative input by Foote Cone & Belding the company seeks to bring for the consumers a fresh feeling wherever they are.
Using the Silver Bullet Train again, the company will give the Rocky…
Coors 2006 Advertising Campaign Is Fresh Read More »