Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
The former director of engineering, Eastman Kodak Company, Maya Raber, filed a law suit on superior court in Alameda. She claims that the photo company under a cost cutting effort planned to deceive their customer (in millions) by altering/tampering…
Kodak tampering photos, misleading in advertising: Allegation Read More »
Magazine publisher Emap has acquired Radio Forth and Radio Clyde from SRH (Scottish Radio Station) which is believed to save the firm 5 million pound in a year. However, it seems a tough year lying ahead for the magazine publisher as the sales in…
EMAP faces tough year, changing track? Read More »
Loyola University Chicago is on a unique advertising mission. Well, if you think the both can not go together (that is uniqueness and advertising) take a class from these tots who want to impart, “Loyola Values” to the students who are about to leave…
Loyola ad campaign to reveal real values Read More »
I don’t know if it sounds revolutionary to you. Maurice Levy the chairman and chief executive officer of Publicis Groupe SA of France which owns some of the world’s best-known ad brands, feels you can not create a single advertising message for…
Ad messages should have local flavor: Maurice Levy Read More »
The early search engine major, Lycos has launched an ad supported VoIP softphone dialing with rich media entertainment content. They call it Lycos phone and the service offers free PC to PC calling, free PC to PC video calls, instant messaging, 100 free..
Lycos has launched ad enabled free VoIP Read More »
Eight month before the general election Gov. Arnold Schwarzenegger’s launched first TV commercial “Tomorrow” on Monday. In the spot Arnie does not speak to the camera himself only a voiceover narrates the economic achievements of California.
The…
Arnold Schwarzenegger’s vision tomorrow for California Read More »
A ban against tobacco companies won’t cut any ice on the commercial success of Melbourne’s formula one Grand Prix. Steve Bucks is confident that its only matter of time they will certainly get some new sponsors for the event.
In anyway the ban on…
Tobacco ad no no on Melbourne grand prix Read More »
Does the Aquartz television commercial give you a feeling of poetry in motion? If it does, blame it to the film director, Amy Allais and her amazing power to create a visual narrative of the classicist water dewdrops cascading into the branded bottle. .
Aquartz ad is a visual narrative Read More »
Orlando Advertising Federation has awarded Middleton Lawn & Pest Control and its ad agency Push 21 ADDY Awards. The awards, a three tier national creative competition was judged by the top creative and strategic leader of the advertising industry….
Middleton and Push received 21 ADDY award Read More »
Get all the catches on the advertisement. Bulldog, the internet service provider has been asked by Advertising Standard Authority (ASA) to be more upfront about its charges for its broadband services.
What does the ad actually says which angered British.
Bulldog asked to be more open on ad Read More »