Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Why small time (and unbranded) podcasters are uncomfortable about Disney’s foray into podcasting? Because, parents will believe in the value of the brand and will allow kids to listen to it, and advertisers on the other hand will not only leverage…
Disney eyes ad-supported podcasting Read More »
AT&T is crying foul over cable TV operators who it has alleged are not airing phone industry backed issues ads. The country’s biggest phone company feels the cable companies are trying to twist the political debate on the issue. AT&T in its complaint…
AT&T accuses cable operators for not airing its ads Read More »
To fight against children obesity the British TV, media and communication regulator Offcom has set out a menu of possible bans on advertising of junk food and drink aimed at children. If things go straight days are over for celebrities like David Beckham.
Junk food celebrity ads for children to face ban in Britain Read More »
Eliminate all guesswork from advertising. Eliminate all the florescent presentations from business executives. This must be on the top of every advertiser’s wish list. Advertise, don’t pay. Pay only when customer buys something. Sounds crazy? Some…
Pay for ad only when it works Read More »
U.S Postal department’s Access campaign won the prestigious The 2006 Grand Ogilvy Award. The campaign successfully has increased awareness of USPS package shipping products and service throughout America. The campaign ran on television, radio and print.
U.S. Postal Service won Grand Ogilvy Award Read More »
Google and classified ad provider Verizon Superpages.com have signed a deal where Verizon sales executives will sell Google adword to its tens of thousands of yellow page marketers. Under the agreement the sales executives along with print ads will offer.
Verizon is the reseller of Google Adwords Read More »
“No One Will Ever Walk Again. Used Cars at incredible prices.” More than the idea, the conceptualization is cooler…I mean used cars for everyone. The idea is great. Shoes turned into cars. Heaven like.
Where do you get your ideas from and…
Jakob Nielson, the user interface and software genius has published a study report on “Eyetracking web usability.”
The former Bellcore, IBM and Sun Microsystem researcher has completed a study on eye tracking usability which tells what exactly…
Jakob Nielsen’s Eye tracking study will surely bust lot of myths Read More »
Dribble made a post on how Google search has included (accommodated) Google Base into it.
So, what’s the big deal in it. Man, its all called integration. Or Call it IMC. If you have n number of medium with you will surely pass one into another. I am.
Google Search, Google base mashed. So? Read More »
In digital product placement the possibilities are immense. Just imagine if the power of it because all can be done, no during shooting time but on post production hours. So, in case your client doesn’t cough up the payment in time you easily can change..
Digital product placement, new brand promotion ideas Read More »