Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
No matter who you are or where in the world you are, the chances are that our products are a familiar part of your daily routine.This is the what unilever believes in. Now they want that along with their products their advertisements as well should be…
Unilever keen to be proficient with rapid changes in the media Read More »
All of us must have sometime joined thousands of road warriors in battle in an online role-playing game ‘Auto Assault’. High speed vehicular combat and spectacularly destructible environments are the real attractions of game which in a way is redefining.
Auto Assault to launch in-game advertising Read More »
I don’t remember when last time Hollywood experienced such a dip? Believe it or not it’s not only the box office numbers down by almost 8% but also, whatever, presenter or nominee in the award functions was also paid in gifts. Anyway, that’s…
New ad campaign to revive Hollywood box office Read More »
A thought-provoking advertising campaign from British Government is warning men to get consent for sex first. The ad launched by Home Office Minister Fiona Mactaggart targets 18-24 old demography and the message is pretty clear, if they have a sex…
Sex should be consensual: Men are warned in British gov advert Read More »
New York-listed world’s biggest marketing and advertising company Omnicom Group Inc has acquired a majority ownership interest in China based Unisono Fieldmarketing International Ltd. for an undisclosed amount of money.
To strengthen its direct…
Omnicom goes to China, acquires majority stake of Unisono Fieldmarketing Read More »
On Thursday Clear Channel Airports – a division of Clear Channel Outdoor launched Pinnacle Collection, its new advertising program which will custom create outdoor advertising displays in 30 private airports. The target here is frequent business flyers.
Clear channel into private jet advertising segment Read More »
Reebok is Now Playing with these two cool rappers. Nelly and daddy Yankee. The rap icons will be featured in Reebok’s next generation campaign ‘Roaster’ for its clothing, apparel, footwear and accessories.
Nelly’s signature collection is inspired…
Nelly, Daddy Yankee to rap for Reebok Read More »
LeBron James sports four personalities in the Nike commercial (and doesn’t he look absolutely at ease in all of them) and believe me Nike top executives will be dam happy to rope in this 21 year old star who may look boyish on the court while…
LeBron James alone is four in Nike commercial Read More »
Call this as the laetst war of celebrities for animals. When Sam Neill is promoting the Red Meet Feel Good campaign for MLA, musician Missy Higgins will advise people to go vegetarian. As a part of a deal with People for the Ethical Treatment of…
Missy Higgins is for PETA, does not want any scar on animals Read More »
Red Meet, Feel Good. The Jurassic Park actor Sam Neill in his first ever advertising appearance (where vanishes those hollywood producers, btw) will play the leading role in MEAT and Livestock Australia’s (MLA) second phase of advertising campaign…
Sam Neill to promote Meat and Livestock’s red meet feel good campaign Read More »