Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Miramax will go ahead with the campaign for the Australian film Rabbit-Proof Fence which is already creating lot of controversy. One of its outdoor posters reads, “What if the government kidnapped your daughter?” The studio it seems is in no mood to…
Miramax not to withdraw “Rabbit-Proof Fence” campaign Read More »
A Bruno Vespa creation this exhibition “The Italian Republic 1946-2006” will outline the colorful history of Italy.
The exhibition will feature never before seen documents, photographs, party posters and much more like
Terrorist…
The Italian Republic 1946-2006: An exhibition Read More »
The best part about Internet advertising is you better know than traditional ones (accurately) who is doing what for how many minutes at what context. Affectivity can be measured and calculated. Garland Coulson, an Internet marketing speaker gives you…
Four basic components for successful Internet advertising campaign Read More »
After delivering duds like Little Athens, When Leonard Met Betsy and Universal Remote the TV commercial star of Volkswagen and many Capital One ads, Nate Torrence is going to take a big stride in flick called, Click a film by Adam Sandler. Torrence who.
Capital One ad brings Nate Torrence Hollywood luck Read More »
Why bird flu is more dangerous than mad cow disease. Because cows don’t fly. That’s how PJ Pereira looks at possibilities and threats of viral campaign. Probably here lies the mantra behind the successful viral ad campaigns. For all advertising agencies..
Dos and don’ts of ideal viral campaign: Digital epidemic Read More »
Well, this survey says (in fact 92% of them) women should not wait for someone else to buy them flowers instead they should get it by themselves. The study however, does not put any light on how much percentage of those flowers actually passed on to…
Women want to get flowers by themselves only: Survey Read More »
To some extent (probably) inspired by Wal-Mart%u2019s “save more smile more” supermarket giant ASDA is coming up with £80 million “more for you for less” campaign at the later part of this month. Andrew Flintoff, the favorite cricket star of 2005
Low prices to go, ASDA on more for you for less campaign Read More »
The mysterious Shyamalan himself. American Express last night has kicked off one more “My Life. My Card” campaign and wants to impress you with some beyond life, super natural thoughts, the way The Village director perceives the world while sitting…
Mystery revolves around M. Night Shyamalan My Life, My Card American Express Ad Read More »
The purpose behind the first ever national ad campaign from 1969-established upscale full service hotel chain Doubletree Hotel is “to strengthen and showcase the brand’s identity by continuing to bring its name and logo to life.”
FCB, San Francisco…
Doubletree Hotel debuts with The Leaf ad after nine year gap Read More »
After hitting it off with four top bracketed celebrities Twiggy, Laura Bailey, Erin O’Connor and Noemie Lenoir the ad campaign for Marks & Spencer rolls down to five cabs. You can call it an integrated effort for whatever reasons, but certainly the…
Marks & Spencer’s innovative Womenswear cab campaign Read More »