Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Volkswagen or “The German engineered Volkswagen” earlier (Pre 1990) did not enjoy a category benefit despite its comparative pricing policy. Post 1990 it soared with a bang. This new mock campaign, starring Swedish dead pan star Peter Stormare will…
Volkswagen Un-Pimps My Ride viral is fun Read More »
Advertisers are desperate to reach you. And what’s better than a new medium called iTune. Some talented new creative bunch is ready to experience as they know it can give them an opportunity of lifetime. Calee M. Lee, the writer-director of “Up in…
Short ad film on iTunes: New wave of filmmaking? Read More »
How do you find the place with Wi-Fi hotspots? Chris wants you to share the images that you find on the street. Enjoy your connection in public places, on sea shore near hotels and socially share the images. Good, now that things are happening in…
Wi-Fi hotspot signs Read More »
A Diesel ad featuring a naked man from the rear being straddled by three pairs of woman’s legs was banned by ASA after complaints that the image showed explicit sexual behaviour and can seriously cause widespread offence. The ad received several…
Diesel ad banned by the advertising watch dog Read More »
Whatever chaotic feedback it may get from all corners of the society Sony loves to stick to off-the-on-the-road and elsewhere graffiti advertising campaign. Sony, in a fresh new take discovered some public transport places like tram platform to promote.
Sony PSP graffiti ad at tube covered with tape Read More »
When magic of music blends marketing brains…Music Orange, which scores amazing ranges of music from hip hop to roots this time done it again for its favorite brand, Dove. After creating several scores for Dove (which was incredibly liked by the whole.
New Dove campaign blends with old signature tune Read More »
Microsoft aims to launch a massive advertising campaign for Windows Vista. To kind of repeat the hullabaloo of decade old Windows 95 launch Microsoft plans to release more details of its plans for Vista. Hype will be created in such a way so that…
Microsoft plans massive Windows Vista launch Read More »
Good times rolling for Double Fusion. It’s only the other day Double Fusion clinched a deal with Midway games. And now THQ Inc., the top ten video game publisher which already has a pact with Massive Inc. another in-game ad network, brings in Double…
THQ and Double Fusion to integrate in-game advertising Read More »
Google has been overcharging advertisers for last four years and has now agreed to cough up $90 million to settle the claim. Click fraud advertisers must be feeling chilled terror in their spines because it’s not the claim actually they are looking…
Google agrees to pay $90 million to settle click fraud Read More »
Worry time ahead of TV emperors and print czars. Habits are changing and how. From stationary to moving, from mute to sound, from b&w to color, advertising may have seen a sea change in the last century but this new wave it seems is bigger and stronger.
A Brit spends 41 days a year over Internet: Survey Read More »