Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
In the inaugural World Baseball Classic five of the sixteen teams will sport advertisements either on their uniform or on helmet. Soft drink maker Asahai has roped in Japan for the deal. It will use the uniform for the promotion where as helmets will…
WBC teams will have ads on uniforms and helmets Read More »
ABC is all smiling as each of the 48 ad spots scheduled for Oscar evening has been sold. A good 6 percent jump from last year the 30 second spots were sold at an average of $1.7 million. Though TV ratings won’t be as high as past couple of years,…
Oscar fever grasps advertisers Read More »
To fight AIDS in Asia, U2 lead singer Bono has launched Red Amex credit card. The U2 front man in this noble cause has also been supported by supermodel Elle Macpherson. One percent of the generated revenue will go to people who are combating AIDS in…
U2 lead man Bono launches Red Amex charity credit card Read More »
Microsoft Corporation has launched Windows Live Expo but still in beta testing mode. The service presently is available to U.S. customers. The online classified advertising service is been integrated with the mapping services and MSN instant messaging.
Microsoft online classified ad service in Beta Read More »
By calling it “subliminal” and that the network has a long standing policy against such kind of advertising, ABC, the advertising watchdog rejected KFC’s new television commercial, “we are not chicken.” In the ad Kentucky Fried Chicken, the fast…
KFC hidden message ad rejected by ABC Read More »
It’s simply amazing. Not the advertising geeks but some forty oh-so-amateur students from MSU university will not only create but also produce and do marketing campaign for American Honda Motor Co. Inc. Well, MSU is not alone, excited and eager,…
Students from 18 univ to create ad for Honda Read More »
Cellphone and media companies in the coming years are expecting a substantial growing demand for advertising on cellphones. Newer options like advertising-subsidized video services executives feel will rock the industry. They are not wrong because…
Viacom plans to run mobile ad Read More »
They are self acclaimed famous. Nichole Richie has been seen eating in public all the junkie but here in the Jimmy Chew ad guys and gals watch her arms. They are ultra thin. And no matter what you offer she is no dissonance, wondering how she is…
Nicole Richie in Jimmy Chew Ad and elsewhewre Read More »
To give advertisers more options Google is going to launch targeted advertising system to old medium like radio, magazine, newspapers and television. Almost all of Google’s revenue ($1.4 billion) comes from ad sales and to tap television as well as one.
Google is eyeing new ad medium Read More »
John Lewis is reviewing its £13 million advertising account. The retailer’s first advertising campaign creator Burkitt DDB which has more than 10 years of relationship with the client may feel the heat as John Lewis is most possibly looking out fo
John Lewis £13 million account available now Read More »