Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
“The world’s not so rigid anymore.” Under this phrase to promote its new flexi tariff T-Mobile plans to launch a £10 million multimedia advertising campaign. In first of his kind T-mobile is going to feature its first ever interactive TV ad made
£10 million ad campaign from T-mobile Read More »
In a move to re-brand itself Ask.com has bid adieu to its popular (and oh so loving) butler logo. The key here is “differentiation” and while addressing at Search Engine Strategies Conference & Expo. IAC/InterActive Corp. (which owns the engine)…
Ask.com rebranding Read More »
Two top level former Sega executives Bernie Stolar, former president of Sega of America and Chris Gilbert, former executive vice president of sales, marketing and operations announced that they would join a four year old company Adscape Media…
In-Game ads: Former top Sega executives join Adscape Media Read More »
A new advertising campaign from the house of largest casual dining concept of the world Applebee and Applebee’s Shrimp Sensations. The promotion which began Monday in all the restaurants across the country is supported by Network Television. Chief…
The Applebee’s Guys are for casual dining Read More »
eMarketer in its latest survey on podcasting projects advertisers will spend a whopping $80 million on podcast advertisements in 2006.
eMarketer’s Mike Chapman feels the nature of the audience (which is quite broad, contrary to popular belief and…
Podcast audience 50 million by 2010: eMarketer Read More »
CTR Market Research reports, advertising spending in China compared to last three years only grew by 18% in 2005. Though not a less feat in any industry benchmark and especially in service specific advertising, this percentage actually is a no-show if..
China: Ad spend lowest in three years Read More »
Australia’s latest tourism advertising campaign is already a success story. Tourism authorities are happy and content with the buzz “so where the bloody hell are you” campaign is generating. Tourism Australia’s Chairman Tim Fischer says the $133…
Bloody ad campaign is a success Read More »
Russian women living in New Zealand found one New Zealand vodka maker’s advertising offensive which is running a “Win a Russian bride” competition. The competition offers $8000 or a return trip to Moscow where the winner Kiwi man can join a…
New Zealand vodka ad offers Russian bride as prize Read More »
Are Reebok ad images these days really edgy? Mark Jewel writes one ad depicts the devil while another has fingerprints on a look alike police booking form. Then you have a philosophical advice from 50 Cent, “take advantage of today because tomorrow is..
Reebok ads too edgy? Read More »
Richards Group of Florida Department has launched couple of television ads (Called “Hats,” of 15 and 30 second durations) featuring people wearing fruits and vegetables on their heads, quite cute idea, isn’t it. The ads are already on air since First…
Florida Department of Citrus are loaded with fruits Read More »