To reposition its coffee and sandwiches as fuel for busy Americans on the go, Dunkin’ Donuts has launched multimillion dollar, ‘America runs on Dunkin’ campaign. The ad created by Boston based firm, Hill, Holiday would represent an attempt to put the brand on better competitive footing against biggies like Starbucks. The campaign though will try not to alienate itself from the on the go working class customers.
Dunkin’ Donuts it seems wants to follow the path Satrbucks has chosen a decade ago. So, now you will consider the brand as a little bit upscale one. Pls don’t stop relate to it now.
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