Behavioral targeting ad network launched its first ad campaign ‘Tacoda: Empowerment, possibility, security and respect’ and breaks in its own Audience Networks as well as on iMedia connection.
This branded advertiser network targets people and not pages. It wants to target vertical industry categories like Travel, Women, Pharmacy, and Logistics etc. Through Audience Networks this 2001 established company will use behavioral targeting capabilities to deliver specific behavioral messages to its advertisers and clientele.
To promote the campaign Tacoda is also considering other advertising and internet websites. It will also evaluate more creative messages and themes which are associated with behavioral targeting and media buying to ascertain what actually resonates with clients and publishers.
