Wall Mart is much more than a place to buy basics stuff. The new TV and print campaign attached with the tagline ‘Look beyond the basics’ tells a story of a pleasantly surprised shopper at new Wall Mart. They hope it would bring more value and color to the chain that goes beyond basic necessities. The TV ad is of 15 seconds duration and one of its firsts in its history Wall Mart for the print campaign bought space in weeklies along with old favorite magazines.
Via [Biz.Yahoo]
