Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
One of Fortune 100 companies, Aflac has launched a new advertising campaign to woo small business owners. In the first phase of the campaign, the radio advertising spot shows the small businesses owner’s life in a funny way. The ad spots are then…
Aflac’s new campaign targets small business owners Read More »
Masonlite Multimedia has launched Whispering Windows in Middle East. This technology can turn any rigid surface, such as glass into a big sound recorder. Developed by FeONIC, Whispering Windows has applications in the constantly dynamic retail and shop…
Whispering Windows: New advertising solution for retailers Read More »
The German company can’t take it any more. Paris Hilton’s extreme high partying and Page3 image was not adding any value to the website. As a brand, she was not evolving and not going anywhere! Frustrated with her comical partying and carousing image,..
Partying image costs Paris Hilton ‘GoYellow’ ad contract Read More »
In response to steven meisel’s thought….
If you were featured in a fashion ad (assuming) or a fashion program that play on the seductiveness of women, you may also be suggested to be an animal to be tamed. Something wild to be brought into line by…
Fashion ad can be brutal, abusive too…! Read More »
The ad has a refreshing retro look. However, I am confused with the gender connection here.
If the towels are meant for soldiers they should have different product attributes, isn’t it, like rugged and strong for example? How the hell the stuff can…
Happy naked Soldiers’ towels go to girls Read More »
Gatorade has a new television commercial and it’s meant for all American soccer fans. The commercial shows the cruel difficulties the national team has to undergo when they play in unsupportive lands like Latin America. Now, it’s all about endurance…
It’s a whole new ball game, Cheer for America Read More »
Ariel ad on Mother’s day. The idea and execution is nice. Don’t know the agency, so have doubts about which geographical reason it caters to. Seems like meant for eastern part of the world.
No complaints with the ad or the idea. But won’t it be…
Happy Mother’s Day ad from Ariel: What’s so happy about it? Read More »
Some ad posters from the bygone communism era. They are (surely) pure in their thoughts. When it didn’t give birth to neo-communism policies. It’s all about changing perception, you see. I remember one ad guru of Eastern part of the world once said,..
Soviet Union’s long-gone communism ad posters Read More »
Spice up your life- Go Vegetarian. That’s the mantra Filipino supermodel Isabel Roces is uttering in her latest campaign for People for the Ethical Treatment of Animals (PETA). The campaign as usually ask people to go vegetarian as this is the best way.
Isabel Roces and Jorga Fox are for PETA Read More »
Hill, Holliday, Connors, Cosmopulos has retained the Massachusetts State Lottery’s $10 million advertising account. The contract is meant for one year with a pair of one year renewal option. The agency has been handling the account for three years…
Hill Holiday retains Massachusetts State Lottery account Read More »