Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
The campaign is more on emotion than product, place, price or promotion.
By targeting directly Asian Automakers who are making claims about their contribution to U.S economy, a retired domestic auto worker group, The Level Field Institute is asking…
Big 3 US automaker plays ‘Buy American’ card Read More »
Washington Mutual has started off a Hispanic advertising campaign to back its extremely successful new WaMu FreeChecking(TM) product. The company has also by bidding adieu to its earlier agency Diete Harmel and Partners of Dallas has selected Miami-based.
New Hispanic ad campaign from Washington Mutual Read More »
Scarlett Johansson is hell bent on shedding her sex symbol off. And her ‘non impulsive’ resolution has caused quite a headache for the head honchos of L’Oreal. The ‘Lost in Transition’ star in the process has turned down a staggering $5 million deal…
Nude Vanity Fair episode makes Scarlett Johansson reluctant to show any skin for L’Oreal Read More »
The NDP Government to promote the Saskatchewan region is spending $350,000 on advertising. It wants to inform Canadian business leaders that the region is world’s largest potash and uranium producer, that it’s second largest in oil and third largest in.
$350,000 biz promotion ad from the Calvert government Read More »
TBWA ChaitDay has bagged Sara Lee Food & Beverage ad account. The agency will assist the food brand with strategic brand management and creative advertising solution in the United States for it’s newly launched bread and bakery products, baked…
TBWA named Sara Lee’s new agency Read More »
Marketers are more and more billed for ineffective traffic generated by scam artists and illegal hackers. To settle a lawsuit against click fraud Google is refunding err… shelling out $60m to its advertisers. One of them seems pretty disgusted though…
Fraudulent ad clicks could be as big as 12% Read More »
After registering a good success with the first run of stupid.ca ad, the Ontario government, Canada is ready with its sequel. Health and Promotion Minister Jim Watson has announced a $3.8-million worth of anti smoking campaign for a new round of touchy.
Ontario spending $3.8M on anti-smoking campaign Read More »
World record holder British solo sailor Alex Thompson has renewed a multi million pound sponsorship deal with Hugo Boss. The sponsorship deal is supposed to include regional tours and three major rounds of the world races. They are Dame Ellen…
Hugo Boss continues to sail with Alex Thompson Read More »
Mark Sanford’s Republican challenger Oscar Lovelace, a family practice doctor also has arrived in the television with a new ad spot after the present Governor starts on his ad campaign.
In a race for top of the ticket race Governor Mark Sanford, only..
Mark Sanford, Oscar Lovelace take to ads for political promises Read More »
A nice close to life 3D affect here. One is cute, one strong and one horrible (meant to be romantic but turns out to be something different). Idea and execution is simply wonderful. It takes you there…sans the deviation with the ring one.
Wempe..
Wempe ad is closer to life Read More »