Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Dunkin’ Donuts, Cold Stone Creamery have started doing it. As more and more consumers are purchasing GPS device, (sale of unit volume has jumped by 152%) marketers have sniffed another opportunity to pass their message to consumers. Dunkin’ Donuts…
GPS, the latest advertising tool? Read More »
Soon to be released and a possible blockbuster (after all its getting tons of free publicity any way for long) Da Vinci Code suffered another jolt (or gained more publicity) when the huge advertisement of it put up on Rome’s St. Pantaleo Church was…
Da Vinci code ad pulled down in Italy Read More »
A declining sales graph and pressure from shareholders will lead Apple ceo Steve Jobs to plant new commercial for Mac on television. The decision was taken at the recently concluded annual general meeting. According to Steve Jobs the market share for…
Apple to go for new Mac ad Read More »
Books make your mind window open. One Hollywood celebrity once said ( I don’t remember her name now, not a contender for top slot in any way) that if you don’t read books you wont be able to think on your own and thus can not shape your own individual..
Words create worlds, they let open windows Read More »
We all know the vested interest behind this move. Google has accomplished a good browser specific targeting out there. In U.S., Google is promoting the spreading of Firefox and that too on its homepage. Obviously Firefox is not complaining. In…
Google promoting Firefox to IE users Read More »
Microsoft is ready to pay anything between $200 million to $400 million for Massive Inc. Massive is a privately held company that places ads on video games.
Microsoft lagging behind in online advertising arena to Google and Yahoo seems to be in…
Microsoft to acquire Massive for $400 million? Read More »
He is an exemplary case study for all budding photographers and Sharad Haskar so effortlessly sails into different genres with utmost ease. Cannes, LIAA, IPA, PDN PIX, FAB, Spark, New York Festivals, ABBY, Asia Pacific Ad Fest, he has bagged awards…
Sharad Haskar, the talented photographer Read More »
Rates of teenage pregnancy are quite high in countries like U.K. where it is more than 100 in per thousand. That’s worrisome. In industrial nations, it happens usually outside marriage. But in the developing south Asian counties like India, Nepal,…
An advertisement on teenage pregnancy Read More »
To achieve Rube Goldbergian domino effect it has used $60,000 worth of iPods. Takeserve is the largest independent Apple specialized store in New York (why New York, I presume it’s the largest in the country as well) and it must have stored the largest.
Takeserve’s $60,000 worth of iPod ad Read More »
Tennessee Tourism Department has come up with a rocking idea of attracting tourists into the state. First of its kind in the history of broadcast television the local lad Elvis Presley with Dolly Parton will feature in a 30 second commercial to promote.
Elvis Presley and Dolly Parton team up for Tennessee tourism Read More »