Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
This advertising campaign wants to revive the image of Australian farmers. Rural lobby group AgForce starts the campaign in Queensland, Australia. “Every Family Needs a Farmer” promotion will highlight the modern face of farming. The ad shows how…
TV ad to overhaul Farmer’s image in Australia Read More »
Yahoo search marketing “Search Light Award” goes to Honda’s ad campaign for Honda Element SUV. The ad featuring a talking crab, a burro, an opossum and a rabbit won the award for creative use of Internet search advertising. The RPA interactive…
Honda Element SUV ad wins Yahoo search award Read More »
WPP, the world’s second largest advertising conglomerate declared its full year profit which soared more than expectations in the stock market. The group’s strong performance in China, India and United States are reason behind its wonderful…
WPP boosts profit, Marco Benatti controversy on Read More »
David A. Utter predicts in Webpronews that by 2010 click to call ad market could be as big as modern day search advertising industry. Recent surveys have shown that most advertisers would prefer to directly interact with a probable customer than a…
Click to call advertising could be the next big thing Read More »
Healthcare Re-Imagined, GE’s new Winter Olympic advertising campaign is already on NBC along with CNBC and USA Networks. The campaign is also available on MSNBC. Breaking its earlier mould GE first time has launched an interactive Picture a Healthy…
Re-Imagined: GE Healthcare rekindled Read More »
Vauxhall Opel has cancelled a £60 European Campaigns which is supposed to go air from the next month. The move is taken to cut down the marketing expenditure, industry magazine Brand Republic informs. The think tank grappled with £4.8 billio
Vauxhall, Opel shelve £60 million Astra ad campaign Read More »
Teenagers of Europe compared to American teens are more active on web. They more use web as a tool of social medium and email and instant messaging rank high on their list of activities. This report prepared by Helen Petrie, professor of human computer.
Euro teens find Internet advertising informative and relevant Read More »
Google, in a move to promote its Adwords and Adsense program to small and medium scale enterprises, government institutions, non governmental organizations, multinational brands etc is about to launch an authorized reseller program in Malaysia. Head of…
Google adword, adsense plans for Malaysia Read More »
Reasons to rejoice. MSN adCenter publishers from next Monday will be experiencing an extra surge of traffic as the big boy to overpower Yahoo and Google (?) has announced search advertising volume by good 70%. What it means, simply, from MSN search…
MSN adCenter to increase search advertising volume for publishers by 70% Read More »
The Minnesota Twins partnering with Periscopesi is about to launch television commercials featuring centerfielder Torii Hunter and catcher Joe Mauer.
The creative is a take off from one of 1970’s soft drink ad featured by Mean Joe Greene and in the…
Joe Sideburn Mauer and Torii Hunter endorsing The Minnesota Twins Territory Read More »