Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Midway Games Inc. the name behind Mortal Combat amid disappointing fourth quarter result signed a multilayer advertising deal with Double Fusion. In a desperate move to broaden its in-game advertising strategy it will incorporate dynamic real world…
Midway and Double Fusion strike in-video game ad deal Read More »
Kevin Bacon and Christina Applegate are the latest Hollywood stars to join Michael Jordon for Hanes, the intimate apparel maker. The TV commercial (Shot Blocker) and magazine ads starring both the honchos, Bacon and Jordon, will start next week. Bacon..
Kevin Bacon, Christina Applegate and Michael Jordon look perfect in Hanes ad campaign Read More »
Yahoo search marketing in response to some ugly looking legal battle which in any way is not generating any positive promotion for the company is all set to ban Trademark Keyword ad policy and will change editorial guidelines in regard to usage of…
Yahoo altering trademark keyword policy Read More »
Amongst all the medium TV is the strongest one that persuades people to give up smoking. However, the study done by American Journal of Preventive Medicine in its coming March issue says it’s very who being influenced by television advertising actually…
TV ads most effective for anti smoking campaign: Survey Read More »
How to make brand loyal customers? And retain? It’s all about a comfortable and lasting position in the market place. It may sound dreamlike but marketing heads are up to it and they want to make impossible possible any how. Brand preference on the…
Brand Loyalty survey puts Google on top Read More »
The last Grammy and Golden Globe did not receive overwhelming euphoria from the advertisers and keeping this in mind The Academy of Motion Picture Arts and Sciences and ABC it seems don’t want to spare a single medium left. To make the March 5 Academy…
Oscar spending huge on self promotion Read More »
The romance between Gabriel Aubry and Halle Berry brewed on the sets of Versace ad campaign and it went all public on the inauguration of Versace’s new shop in New York. Family members feel the duo is completely “smitten with” each other. Halle…
Gabriel Aubry, the Versace guy now endorsing Halle Berry to her mission Read More »
European stocks are falling but L’Oreal is rising. It seems the ladies, Scarlett Johansson and Penelope Cruz, the new brand ambassadresses have brought lotsa good luck with them. The Match Point Actress, nominee of Golden Globe will endorse High…
Scarlett Johansson and Penelope Cruz new face of L’Oreal Read More »
Jack Spirko of Dallas Search Marketing Blog has analyzed and has given a comprehensive review of the First public demo of MSN adcenter. The excerpt of what the MSN adCenter team demonstrated, here
Here is some of what we learned straight from the…
Preview of MSN adCenter 3.0 Read More »
The US Food and Drug administration is getting them in big numbers. After FDA’s introduction of advertising ethics code drug makers had approached it with their new print, television, radio spots and bundled advertising scripts. FDA earlier asked (It has.
FDA Drug regulation proving to be effective Read More »