Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Behavioral targeting ad network launched its first ad campaign ‘Tacoda: Empowerment, possibility, security and respect’ and breaks in its own Audience Networks as well as on iMedia connection.
This branded advertiser network targets people and not…
Tacoda’s first behavioral ad campaign is out Read More »
To reposition its coffee and sandwiches as fuel for busy Americans on the go, Dunkin’ Donuts has launched multimillion dollar, ‘America runs on Dunkin’ campaign. The ad created by Boston based firm, Hill, Holiday would represent an attempt to put the…
Dunkin’ Donuts to change its image Read More »
X-Factor winner Shayne Ward is to feature in new TV advert for Woolworth. The 21 year old, new heartthrob of masses will appear in the commercial along side Woolworth store’s two sweet little mascots, Wooly, the sheep and Worth the Sheepdog.
Its seems..
Shayne Ward to star in Woolworth advert Read More »
After 14 long years Kate Moss is back with Calvin Klein and this time she will be assisted by Jamie Dornan (I don’t understand why media is calling Jamie Dornan as Keira Knightley’s ex? He doesn’t have any identity left I believe.) The campaign kicks…
After 14 long years Kate Moss is back with Calvin Klein Read More »
Media agency and leading industry analysts expect the football world cup which is scheduled to begin in Germany from 9th June will rake in $1 billion in advertising revenue. ZenithOptimedia says the event for the first time will break the $1bn barrier..
World Cup Football 2006: $1bn advertising revenue expected Read More »
World’s largest mobile phone company Vodafone unveils its new logo. A 3 dimensional feel included in it. It probably makes the image livelier and gives a more dynamic feeling.
Vodafone has been also facing slow growth rate in the mature markets and…
Vodafone unveils new logo Read More »
When MySpace is getting into all unnecessary mud and dirt Linkedln quietly proves its mettle. Here you won’t find sex-driven teenagers and young adults (and people who love to hide their identity) jumping onto it and create out- of-the-world creative…
Linkedln breaks even: Can Social Networking be a viable business model? Read More »
News Corp. is about to launch a heavy duty multimillion-dollar public service advertising campaign to tackle the criticism of its social networking site MySpce.com which stalkers are successfully using to contact teens.
Conservative media mogul…
News Corp sets online safety ads, hopes to contain MySpace bad publicity Read More »
Massive Inc. which has only been focusing advertising within PC games now in conjunction with Take Two Interactive Software Inc. will put billboards, logos and other corporate promotions for Major League Baseball 2K6. As part of the agreement Massive…
Massive strikes an in-game ad deal with MLB Read More »
Yokohama Tyre Corp. is on a makeover mode. In a series of trade ads Yokohama will showcase a new corporate look. The objective behind the new logo is to target key influencers, original equipment manufacturers and aftermarket executives.
Jim…
Yokohama Tyre Corp to change its corporate image ads Read More »